For businesses only now establishing a website, it is understandable that the process is overwhelming. There are hundreds of website platforms available with all sorts of features, capabilities, and dissenting answers to the question, “Which platform is best?” But the better question to ask is: “Which platform is best for my business?” Each platform caters to specific purposes, whether it is e-commerce, a media-rich content site or a simple blog. Read the full entry
I was shooting videos of patients after their treatment. I would ask them if this was their first time (for many of them it was) and how they felt after the treatment. Read the full entry
It’s a classic e-commerce mistake: You’re sure your customers are interested in that great new product idea…so sure you log dozens of man hours rolling it out online and pinging your subscriber list with a discount code, waiting for the sales to roll in.
But they don’t. Not one.
Before you spend time and resources developing a new product or offering, you need to make sure your customers want what you’re selling. Read the full entry
Slightly more than 50 percent of marketing expenditures will go toward hyperlocal promotion in 2014, projects Rick Robinson of hyperlocal marketing research provider Street Fight (Tweet This Stat!). Mobile phone marketing is driving this trend as local retailers seek new ways to capitalize on the ubiquity of smartphones. But the smartest way for retailers to use mobile phones is not by treating them as the latest shiny object and instead, as a new tool in their marketing strategy toolkits for attracting customers from your their own backyards. Read the full entry
Sometimes the best way to figure out how to improve your sales customer support skills is to put yourself in your customer’s shoes; ask yourself, “If I had purchased this service, how would I want the sales rep to treat me?” Would you want the sales rep to sell you the product and then disappear? Chances are, no. You would want to feel like a valued customer, with a rep who is easy to get ahold of, who reaches out to you before problems arise, and who checks in frequently to make sure the service was working well and meeting your needs. Read the full entry
In 2014, the media caught wind of several serious data breaches affecting large organizations. One attack affected as many as 70 million Americans. Not only was financial data compromised, including credit card numbers, expiration dates and CVV codes, but personal information like phone numbers and email addresses were also leaked. Read the full entry
Budget cuts, constant healthcare reforms, and the luring figures of Fortune 500 salaries have left many small businesses worried about attracting talent-rich employees. You need an all-star team of employees to get your startup off the ground, but how can you recruit high quality applicants (and keep them) when you can’t afford them? Money talks, right? Read the full entry
Small business doesn’t get much smaller than freelancing, but freelance issues don’t come much larger than health insurance. In the past, a freelance writer, artist, or other practitioner basically had two paths to health insurance – a costly standalone policy from a private provider or family coverage from a spouse’s employer. But for many of the 42 million freelancers in the U.S. today, those “paths” often meant going without coverage. Read the full entry
The one thing all successful small businesses do on social media is spend money.
Captivating images, enticing “click me” tweets, and engaging Facebook posts are all completely crucial to effective social marketing, but the fundamental social media tactic separating thriving small businesses from stagnant startups is found in the form of “paid promotion”. Although coughing up money on platforms that are free and easy-to-use seems quite counterintuitive, we now have to pay to play in today’s social media world. Read the full entry