A lot of businesses struggle to use Twitter for marketing purposes. But is Twitter really that difficult when it comes to marketing? Well, if you’re only going to focus on ‘vanity metrics’ such as follower counts and number of retweets, then yes, it can be hard. As a marketer, what should matter to you the most is revenue, and nothing else.
Twitter can prove to be a powerful promotional tool — depending on how you use it. It’s not just a communication medium, but also a proven way to generate more leads and sales. So if you’re finding it difficult to get more leads from Twitter, or have never tried to do so before, here are three effective tactics to help you make your Twitter lead generation campaign successful. Read the full entry