The Holiday season is upon us and that means most of us will be spending a little extra ‘dough’ when we’re out shopping. For small business owners and entrepreneurs however, the season means a welcomed boost in sales and the opportunity to reach more customers with their products and services.
Twitter has always been useful for promoting your business by sharing links and short messages. But how can you really use the platform to take customer service to the next level — all in 140 characters or less?
Cyber Monday is a day that online businesses both love and dread. According to IBM, online sales during Cyber Monday 2012 increased by 30.3% over 2011’s online shopping extravaganza, and there is no reason why this year those numbers would go down – Adobe is predicting total sales to topple the $2 Billion mark. And while all companies love the increase in traffic and revenue, Cyber Monday has a tendency to unearth serious logistical problems for online businesses. Servers crash, sites go down, irate customers jam phone lines, and offices explode in a frenzy of panic as every minute of downtime means losing another customer. As the owner of an online business, I know first-hand how important it is to ready yourself for Cyber Monday, and how to prepare for it. Read the full entry
Recent research conducted by Home Depot suggests small and midsize businesses are blissfully unaware of the risks posed by criminal hackers. Of the 1,000 SMBs surveyed, 66 percent were confident their data and devices were secure. Backing up this belief, 77 percent indicated they’ve never experienced a cyberattack. Meanwhile, 80 percent don’t use any form of data protection. Your employees could be in danger, as well as your business. You otherwise protect your business from theft, so why would you put yourself at risk with lax cybersecurity? Read the full entry
If you own a business that has customer payment terms of net 30, net 60, net 90 (or more), chances are you may have experienced cash flow issues at some point. If you’ve had cash flow issues, factoring your receivables to cover business expenses might be right for you. Factoring finance may help you grow – or keep the business afloat – while you’re waiting on payments from customers. Ironically, factoring can sometimes be very similar to the cost of accepting credit cards. You’ll see in a minute that accepting credit cards is a great example of factoring since the business owner is getting paid prior to the credit card company getting paid by the card holder. Read the full entry
It’s a complex and and treacherous landscape out there in the “big data” world. But if you can survive the the treck through the raw, convoluted heaps of data you now have access to, you’ll be able to reach the summit and see the beauty in it all. So how do you endure and sort through your stockpiled data? By intelligently using business intelligence.
Business Intelligence (BI) – transforming raw data into strategic business plans – is revolutionizing the way companies market and sell their goods and services. Discover how companies are using customer metrics and insights to increase revenue and gain market share, and find out which BI vendors are on the rise. Our Business Intelligence Survival Guide infographic is completely free, to help you better understand the complex landscape of business intelligence.
Download the infographic here.
When making a big decision for your company, it’s important to weigh both sides to determine the best outcome. That’s why we asked a panel of successful entrepreneurs from the Young Entrepreneur Council (YEC) what they think about working in shared spaces. Here’s what they had to say: Read the full entry
You wouldn’t go to the desert expecting to see polar bears. In the same vein, you probably don’t visit the NPR website looking for a Gatorade ad. That’s not to say the public broadcaster wouldn’t accept corporate underwriting from the successful sports drink maker, but the issue is consumers are less likely to pay attention to advertisements when they’re in an irrelevant setting, according to recent research conducted by Wakefield Research. Read the full entry
Have you ever put in a search for a business and had a bunch of negative pages pop up? It isn’t rare to find hate pages these days, not to mention negative reviews on third party sites like Yelp, or complaints from unrelated forums. Really, while you can aim to make the customer happy, not every experience is going to be a good one (besides, people are much more willing to leave negative reviews than positive ones!). When it comes to some companies, they fail on a much larger level than that. Read the full entry
The logo is the face of your company and the image that people will use to recall what you do. Did you know that logos actually evoke feelings? Like any form of art or color the logo makes people feel a certain way whether that be anxious, happy, optimistic, or hungry. You want to make sure your logo is evoking a positive feeling in consumers.
Have you ever found yourself saying, “I recognize your face but don’t remember your name”? Think of the logo as the face of your company. Read the full entry