It was the most wonderful time of the year; when shoppers flock to the mall in droves to stock up on holiday gifts. Black Friday brought deals a-plenty, especially at huge retailers like America’s favorite red and white superstore, Target. Millions upon millions shopped and swiped, never thinking that they were at risk of exposing their private information to anyone other than the cashier. Alas, on November 30, 2013, more than 70 million credit card numbers, addresses, phone numbers, and other personal information, were in the hands of hackers in Russia. Read the full entry
Nailing pricing is something retailers, both large and small, struggle with. Although most of us don’t delight in running endless columns of numbers, if it were only a matter of doing the math and figuring out total cost and profit margins, pricing would be fairly simple. But alas, there many more factors at play. Perception for one plays a particularly pivotal role, and there is of course, the competition to consider. Picking your customers’ brains and implementing psychological strategies are imperative aspects in the quest for the pricing sweet spot, and a bit of testing and tweaking can work wonders on your bottom line. Before you go ahead, and set anything in stone, here are some studies to consider. Read the full entry
Richard Branson knows a thing or two about breaking barriers. At just 16, he began his first business, a magazine called The Student, from which he launched another business, Virgin, just a few years later. Frustrated with the high prices of records, the 20-year-old Branson sold records by mail at reduced prices, a move that would lead him to disrupt the entire music industry. This same spirit has made him one of the world’s most well-known billionaires, and an advocate for the entrepreneurial spirit. Read the full entry
Remember when you actually enjoyed checking your email? I do. Read the full entry
With the effectiveness of online marketing, why bother with old-fashioned direct mail marketing? The answer is direct mail still works. Furthermore, when combined with Internet and mobile response mechanisms, direct mail can work better than ever. Read the full entry
Apple recently announced iCloud Drive for its upcoming Mac OS X Yosemite and iOS8 operating systems. When it launches in the fall, it will give users the ability to securely create, store, and access any document using any iCloud Drive-enabled device of any manufacture at any location. Read the full entry
Nailing your investor pitch is an important part of clinching funding. But who hasn’t known someone who bombed that conversation? So before you write your next pitch, keep in mind these surefire ways to lose a potential investor’s interest as explained by 10 successful founders from YEC. Read the full entry
Standing out in the sea of startups is crucial to creating a thriving business. Those CEOs who are breaking down the barriers of the cookie cutter business model already know that—whether they’re creating a unique work environment to attract the best employees or using creative marketing tactics to expand their business.
The massive Google empire has experienced success in creating an environment that promotes employee happiness with cool employee perks like swimming pools and video games onsite. But what about the lesser-known CEOs revolutionizing business creativity? They’re the ones likely to survive. Want to see how it’s done? Read the full entry
If you delay writing a report, the world may not come to an end. Everyone puts off unpleasant tasks from time to time. Chatting with colleagues and checking your email during breaks is acceptable, if done in moderation. But when staff procrastinate regularly, or habitually, it signals a larger problem. When procrastination becomes widespread and institutionalized within a work culture, companies pay a steep cost in individual and team productivity. Read the full entry
The greatest constraint you face, whether you’re in a corner office or a cubicle, is time. It’s a precious commodity, and often it seems there’s simply not enough time in the day to get all your stuff done, or even to make a sizable dent. According to a Gallup poll, American workers are among the most stressed out workers in the world.
What to do about it? You could purchase a set of books on the topic. On second thought, if time management is your issue, the books will probably sit there gathering dust in your must-read pile. What if, instead, you could have your very own panel of insanely successful executives share their favorite time-management strategies? Read the full entry