At the start of a new year, there is a distinct feeling of both professional and personal optimism, coupled with renewed dedication to our pursuits. We also take time to reflect on what worked and what didn’t in the past year, and refine strategies, priorities and goals. To say that Business.com had a pivotal 2014 would be an understatement; we completely rebuilt our business from the ground up with the goal of revolutionizing B2B Media.
Our planning led us to several key conclusions in 2014. First, while B2B marketing is a huge market with more than $50B spent annually, it is also highly fragmented. This fragmentation has created significant complexity for B2B marketers and existing business-focused digital media sites have struggled to strike the right balance of a strong and recurring value for readers while delivering high quality engagement at scale for their advertisers. We felt it was time to solve these issues for business decision makers and marketers alike. Read the full entry