Cost-plus pricing is the most basic form of pricing. Most people, who sell products or services, use the cost plus method to price their goods or services. So what exactly is cost-plus pricing? Read the full entry
A sad but true reality is that 9/10 new businesses fail. In most cases, the failure has nothing to do with the products, services or founders. It has more to do with the process the business uses to go live.
From launching a handful of successful startups and helping others do the same in the last 3 years, I’ve learned quite a bit about creating businesses. From mentoring young entrepreneurs and holding advisor positions in a handful of startups, I quickly started seeing a trend of common mistakes many people were making.
I took note of these errors and decided to write this article. Here are 5 tips to startup smarter: Read the full entry
With the majority of marketing tactics existing in the digital space, direct mail is often a discarded and overlooked communication channel. Contrary to popular belief, direct mail marketing still holds a lot of opportunity in reaching a targeted audience for specific industries.
So has technology and digital communication completely done away with the need for paper promotion? With a typical response rate of 1-10%, direct mail hasn’t resigned itself to a thing of the past just yet. In our Direct Mail Checklist for SMBs, you’ll discover the advantages of using a direct mail service, how to deliver a message that sells, and average costs of this direct marketing approach.
Aim for your targeted demographics by utilizating direct mail and download our checklist here.
I used to think my social media strategy was pretty absolute. A dedicated part of my day is spent posting, responding, and engaging with followers. I prioritize staying on top social trends and what influencers are up to. I know how important it is to be connecting on not just one, but multiple platforms. But the trick I hadn’t mastered was how to connect across channels that all have different nuances. See, the way you communicate with your Twitter followers should be different from how you engage Read the full entry
The end of the year is the time when many people stop to reflect on what’s working and what isn’t – personally and professionally. For many small-business owners, there is a challenge in understanding what customers expect from marketers. A recent report from the marketing research firm Research Now and the marketing company x+1 took a cold, hard look at this idea, measuring marketer perceptions against those of customers. At the crux of the research is knowing how consumers make purchasing decisions, and the report found they still see the most value in email marketing, at 25 percent Read the full entry
The term “Big Data” is everywhere lately. You can’t toss a rock without hitting a company that has some kind of big data offering and you’d be hard pressed to think of another buzzword in tech that is getting more hype. Everyone seems to have some kind of big data solution, whether it be hardware companies like HP, IBM, and EMC; or software companies like Terradata, Cloudera, HortonWorks, and Microsoft (or even new hybrid or hosted solutions like GoodData).
According to the Pepperdine Private Capital Access Index, 59% of small business owners admitted to having difficulty in finding and securing funding for their startup venture. As a small business owner, hunting down capital for startup or operational costs can sometimes be tricky and burdensome. Finding the right type of funding is critical in your search for business credit, but it further complicates the hunt. Should you fish for an SBA loan or go the more alternative route with crowdfunding?
Although hard-to-catch, we’ve hunted down the most common lenders and loans in the country, and made this valuable information available for download in our Small Business Loan Report.
You’ll understand how to trap one of these slippery suckers along with getting full insight into the various types of funding at your disposal. Download the free report here and fund your business the right way.
It’s the age old question: How do you keep your employees productive and happy in the face of the daily grind that is the modern workplace? For many, the fear of losing one’s job—and by extension, income—is enough to get them out of their warm beds every morning and into the office. However, fear is a lousy motivator. It urges employees to do the bare minimum in order to retain their positions, and it has a way of sucking any and all enjoyment out of a job. Instead, the better path to take is the one that focuses on employee appreciation and recognition. Read the full entry
“Attract, then Impact”. It’s a simple two-step process to follow when crafting a logo for your brand. But with today’s digital noise and the multitude of visual charms constantly distracting viewers, the once-uncomplicated method to creating a logo has become, well, quite complicated.
In this whitepaper, find out which logos have been successful in not only attracting customers, but impacting them over and over again. We’ll also provide data on what companies are doing and what you should think about when building your brand.
Attract, then impact your customers. Download the free whitepaper here.
Content is King. Now there is a worn out cliche. The problem with blindly repeating that slogan is like what happens when you say a word over and over again: it starts to sound funny and lose its meaning. To understand this, let’s do a little deconstruction of the phrase, starting with “king.”
Is content really king? Really? Are all the bloggers out there just writing because they cannot pull their fingers away from the keyboard? Enough rhetorical questions; the answer is no. While many write for passion, the real king is revenue. Sales. Read the full entry