Maybe you’ve already heard the phrase that “leads are the lifeblood of a company.” Whilst this is perfectly true, a business has to find new ways to procure leads to maintain quality without breaking the bank. Using your company blog as a lead generation tool is one of them.

You might think, but how is this possible if I’m writing articles about my products and no one seems to be interested in reading them? Before answering your question let’s explain some of the basic elements that you need to understand before writing good content that attracts potential customers and sales. Read the full entry

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Every business today uses signatures for their email communications. However, many may have never realized that these signatures can be turned into an effective and far-reaching online marketing tool without being overly promotional.

Email signatures have a greater reach than any of your email marketing campaigns as they can be included in all personal emails, as well as those that are business related. Unfortunately, most business people don’t make use of this platform, opting for a simple sign off with their name and title. Read the full entry

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If you’ve ever watched “Judge Judy” or been channel surfing at 3 in the morning, chances are you’ve come across an ad or two for a local attorney.

You know what we mean. A guy in a suit, sporting  slicked-back-hair, stands in front of a wall of law books and promises to help you stick it to the man (“the man” being insurance companies, hospitals, your employer, your estranged spouse, etc.). Rather then compelling you to jot the firm’s phone number down, these awesomely bad ads just remind you about why lawyers have such a bad reputation to begin with.

Thankfully, cheap television ads aren’t the only — or even the best — ways for lawyers to find new clients. Read the full entry

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Whether you work for yourself, or for a large company, productivity is in all of our best interests. There are some basic things that we can do to maximize the time we spend, so that we can get more done, improve results, and ultimately spend less time at work. Here are some tips coming from experience working in the realm of productivity. Read the full entry

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Are you wondering exactly what an equipment leasing professional is? What do they do and how do they benefit small businesses? Here’s what you need to know about this important job, and whether or not you would benefit from forming a partnership with an equipment leasing specialist.

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The Latest in Conference Room Projector Technology

Technology maturation has made projectors far more portable than they used to be. Portable projectors, weighing from 3 to 8 lbs., have smaller footprints than the typical laptop, and tiny pocket or “pico” projectors can weigh in at under a pound, though they are not as bright as larger projectors.

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After about 10 years of unsuccessfully trying to take Troy, the Achaeans (Greeks) finally overcame the city from within, hiding inside a wooden horse which the Trojans (believing they had won) happily dragged into the city as a trophy. Therein lies a lesson for companies scrambling to protect their computer systems from outside threats.

Today, companies are under siege from hackers who steal everything from passwords, credit card numbers, confidential personal information and corporate data. Even government agencies, embassies and financial institutions have become prey to hackers who go by ominous sounding names like Anonymous, LulzSec, Honker Union and NCPH. Read the full entry

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An EPOS system can significantly reduce the number of business hours spent on administrative tasks. In the days before EPOS systems, some businesses used to take days to carry out lengthy stock takes and the end of day cash-up was often a headache when till receipts didn’t tally and takings couldn’t be properly measured.

From clothing retailers, to book stores and fast food outlets to pharmacies, EPOS systems offer benefits far beyond those of a cash register. Food retailers often operate with tight stock control conditions and waste can be a problem if stock isn’t monitored effectively. Moreover, trends and tastes are more easily identified by using an EPOS system, not only for food retailers, but also for clothing, footwear and accessories retailers too.

An EPOS system can save businesses a lot of time and effort in handling these and other important aspects, leaving you and your staff free to be more productive in making your business a success. Read the full entry

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The beauty of a Pay Per Click marketing campaign is a business owner’s ability to actually measure the results.

Gone are the days when you had to guess how many of your customers learned about you from the dancing Statue of Liberty on the side of the road or the ad in the local coupon clipper. With PPC, you can actually see numbers on how much you’re spending and how much you’re making in return.

PPC enables business owners to not only target their ads to the customers who are most likely searching for their product or service, but also track how many click-thrus and impressions their ads received using multiple variables (ie: keywords, clicks from geographic areas, time of day, etc.). Read the full entry

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When he was in high school back in 1977, independent consultant Ted Demopoulos discovered his love for computers while incessantly hacking into his school’s PDP-11. While he nearly flunked out of school, his love affair with information technology is still red hot.

He worked his way through graduate school as a programmer and eventually joined Apollo Computer, where he worked with network administration, security, and user interfaces. In 1990, he founded Demopoulos Associates, a consulting organization specializing in information technology and new media.

Through seminars, keynote speaking and consulting, he works with organizations on making informed decisions about information security. Clients have included Cisco Systems, T Rowe Price, Hewlett Packard, IBM and Motorola. Read the full entry

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