In today’s world, the majority of consumers spend time online researching brands and specific products online or through social media before they buy.
Consumers depend more than ever on word of mouth references from people who have used those brands or products – whether those references are in the form of anonymous reviews or client testimonials.
According to major marketing group ODM, about 90% of consumers trust the word of people they know. That’s not surprising, but what is surprising is that 70% of consumers trust the word of people they don’t know, while only 27% trust “experts,” 8% trust celebrities, and 14% trust advertisements. Read the full entry