Ivana Katz has worked with industry leaders in search engine marketing and search engine optimization as well as expert programmers to help her clients' websites be successful.

Anyone with hopes of expanding their small business and reaching more prospective clients will have to launch a website at some point or another.

“These days if you tell someone you don’t have a website, it’s almost like saying ‘I don’t have a phone number,’” said Ivana Katz, founder of web design company Websites 4 Small Business, located in Sydney, Australia.

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In the face of the mobile malware explosion, many smartphone users and businesses are turning to mobile antivirus applications. But do those tools really offer enough protection – and what additional mobile security steps should be taken?

Smartphones, tablets and other mobile devices are becoming more popular among both consumers and professional users. And as demand increases, more companies are starting BYOD (bring your own device) programs to allow users to bring their personal gadgets into work. Read the full entry

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The holidays are coming up, and many business owners want to give a little something back to their best clients and customers to thank them for their business over the past year. Gifts for employees are also a staple of many business’s holiday traditions, but it can be hard to come up with something new and unique year after year. Plus, who has time for extra shopping on top of all the other holiday functions and end-of-year planning?

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Business owners today have one huge advantage over their peers of yesteryear – smartphone applications. 10 years ago, business owners needed a computer, phone, fax, and a half-dozen other devices to get their business off and running.

Individuals now have all those necessities right in the palm of their hand. As a result, business owners have lightning speed access to everything they need with a mere touch of their iPhone or other smartphone. So if you’re starting out, here are five applications that you should have for a successful future.

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As the debate rages on concerning the speed of America’s economic “recovery,” we cannot deny the fact that small businesses are suffering when it comes to loans.

Small business lending has been constricted in recent years by regulations and banks that are holding on to their capital for dear life. Historically, small businesses have relied heavily on loans in order to get off the ground; however, those days are fading fast. Read the full entry

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If you market online, you know the feeling of triumph or defeat brought by two simple, commonly known, rates: the email open rate and the click-through rate. And, after all the hard work you put into an email marketing campaign – whether it be for a product launch or to sell tickets to your next live event –  there’s perhaps nothing more disheartening or frustrating than to see your message go unopened.

It takes sheer microseconds for your prospects to decide whether or not to discard an email. In fact, many readers already have their fingertips on the delete key while sifting through their inbox. Read the full entry

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If you attend conventions or trade shows, or if you have vendors or service providers visiting your place of business, you’re probably very familiar with promotional items that businesses hand out to keep their names and logos in front of as many people as possible and build good will with prospective clients and customers. Promotional items today are far more varied than the key chains and lanyards that have been the “go-to” handouts for so many businesses. Here are 10 hot promotional items used in the latest marketing campaigns.
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There are numerous ways of funding your new business. However, the wisest option is not to attach your personal assets as collateral, unless you are 100% certain that your business will not fold in the process.

Be sure to consider your other options, including business loans, angel investors and credit cards.

Tips for Getting a Business Loan

Business loans are a smart choice for your business funding. And, when the time comes to apply for your loan, it’s important to meet the lender with the necessary paperwork to make the task of convincing them more successful. Gathering certain documents will be helpful in persuading the lender that the loan is necessary and that you are trustworthy; be sure to have the following on hand. Read the full entry

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The Purpose of SEO Marketing

Ideally well-written and informative content on the web would beat out poor quality pages and rise to the top of the search engine rankings. However, content factories are constantly finding new ways to game search engines so their sites bubble to the top. You have to counter with a sound SEO marketing plan for your business website.
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