I don’t think anyone can deny the powerful and lasting impact that content marketing has had on SEO and Internet marketing in general.

The phrase “content is King” has pretty much been played out to death this past year and for good reason—it’s true!

But while we all know and understand that content is critical to long term online success, what is a site owner to do when they aren’t a very good writer? How can you produce great/engaging/informative/thought leadership type content when you hate writing? Read the full entry

0 Comments

Job titles are a funny thing. Whether you’re a designer, developer or a CEO, the most important skills you bring to the table are usually related to your title.

But when you look at the reality, you’re doing so much more than what your job title describes.

If you find yourself organizing people and tasks, facing multiple deadlines or just generally losing sleep over the progress of your work, it’s more than likely that your job title is one part project manager. Read the full entry

0 Comments

The holiday season is in full swing, and if you’ve been busy shopping, you know that picking out the perfect present for a loved one is one of the most rewarding parts of getting in the spirit.

Just like gift giving, writing a guest blog for a website you find meaningful can bring as much satisfaction to you as a business owner. Think of guest blogging in terms of putting together a gift, and you’ll ensure the recipient doesn’t want to return or exchange your offering. Read the full entry

0 Comments

Taxes can be a headache for anyone. But, as a small business owner, wrapping your head around the process of filing business taxes, for the first or fifth time, can be confusing at first.

When running your small business, you may find it necessary to minimize your business’s tax bill as much as possible, and make sure you’re making deductions wherever possible.

When planning out your tax plan, here are a few important things to consider. Read the full entry

1 Comment

Let’s face it. Working in an office is pretty safe. If your workers stay behind a computer or glued to a telephone, there isn’t a lot of opportunity for disabling injuries. Nevertheless, day after day office accidents happen, office workers lose days to workplace injuries and employers find themselves with higher worker’s compensation premiums because of it.

Falls are far and away the most common office accident. Further, according to the Department of Commerce, an office fall is more than twice as likely to cause a disabling injury as falls elsewhere. Keep your workforce safe and worker’s compensation premiums affordable with these basic precautions against fall injuries. Read the full entry

0 Comments

Our cell phone attachment has reached an all time high. We feel as though we must always be within an arm’s reach of our phones. Whether we’re texting between bites of a sandwich at lunch, or falling asleep with our phones in our hands, many of us spend more time with our mobiles then we spend with our friends or family members.

But in the world of business, sometimes we have to maintain this obsessive relationship with our cell phones. But what does that mean for the cost of our phone services? Read the full entry

2 Comments

The year 2012 saw a number of considerable advancements in the way that businesses purchase, access, and utilize software.

The growth of the cloud and Software as a Service has made businesses more flexible, while the increase in mobile shopping has businesses scrambling to optimize their websites for mobile access.

Here are the top five business software advances that took place in 2012. Read the full entry

0 Comments

Ten years ago setting up a PPC account and learning by trial and error was a great way to approach online branding and marketing. Few websites were optimized and outside of the tech industry there wasn’t much competition.

Today competition is extremely fierce. The largest drawback to learning PPC is that it takes money to make money and this is a rough neighborhood to play in. Local PPC, on the other hand, is an easier place to learn the PPC ropes. Read the full entry

0 Comments

With the New Year approaching, it’s important to speculate what might need to change within your customer care support team. Examining the human relationship between company and customer over technological channels – call centers, live chat, social media, etc – has become more interesting than ever as new technology continues to develop.

In 2013, companies are expecting to form a better understanding of how to interact across these new channels, and how the role of the customer is evolving as a result. Businesses will be able to reach out to their customers on a much more personal level, and we will without a doubt see a change in customer expectations for customer service and support. Read the full entry

0 Comments

As the year winds down, business owners and executives often do an assessment of operations and decide how to improve productivity and revenue for the upcoming year. Measurable costs like utilities, office supplies and vendor contracts are often revisited and analyzed for improvement.

How often, however, do companies stop and assess the toll of intangible things on bottom line? Things like employee well-being are often difficult to measure but have a big impact on the overall success of a business. The European Agency for Safety and Health found that 550 million working days are lost every year in the U.S. from stress related time off.  This absenteeism costs American companies an estimated $602 per worker annually. Read the full entry

4 Comments