6 Crowdfunding Tips to Attract Investors (And Their Money)


6 Crowdfunding Tips for SuccessWhile our economy continues to change, a recent Huffington Post article cited a lack of money and time are still primary culprits for small business failure. Private equity is also now available to the masses. Crowdfunding allows you to raise capital in a time and cost efficient way. Read the full entry


European Privacy Laws: What U.S. Firms Must Do to Comply


European Privacy Laws: What the U.S. Must Do to ComplyEurope has always had stricter rules than the United States concerning personal data collection, use, and disclosure. Recently, the European Union further strengthened consumer privacy rights, and is considering even stronger data privacy rules that would provide people with greater say about how companies can use their online data. Most significantly, Google has begun to delete search results linking to certain historical content under recent “right to be forgotten” regulation. Could it happen here? And what should your company do if it does? Read the full entry


10 Inspiring Entrepreneurs Under 40


10 Inspiring Entrepreneurs Under 40The world we live in is one of constant change and innovation. Just a few short years ago, we read newspapers that were delivered to our doorsteps, used a Thomas Guide for directions, and dialed friends from pay phones that actually worked. Our everyday lives have changed with major advancements in technology and business, and behind all of these innovations are the brilliant minds of ingenious entrepreneurs. What’s even more impressive—many of these heavy-hitters have yet to see a gray hair. Read the full entry


What Target Should Have Done to Prevent Their Security Breach


How Target Could Have Prevented the Security BreachIt was the most wonderful time of the year; when shoppers flock to the mall in droves to stock up on holiday gifts. Black Friday brought deals a-plenty, especially at huge retailers like America’s favorite red and white superstore, Target. Millions upon millions shopped and swiped, never thinking that they were at risk of exposing their private information to anyone other than the cashier. Alas, on November 30, 2013, more than 70 million credit card numbers, addresses, phone numbers, and other personal information, were in the hands of hackers in Russia. Read the full entry


3 Surprising Studies to Consider Before Setting Your Price in Stone


Pricing StudiesNailing pricing is something retailers, both large and small, struggle with.  Although most of us don’t delight in running endless columns of numbers, if it were only a matter of doing the math and figuring out total cost and profit margins, pricing would be fairly simple. But alas, there many more factors at play. Perception for one plays a particularly pivotal role, and there is of course, the competition to consider. Picking your customers’ brains and implementing psychological strategies are imperative aspects in the quest for the pricing sweet spot, and a bit of testing and tweaking can work wonders on your bottom line. Before you go ahead, and set anything in stone, here are some studies to consider. Read the full entry


Richard Branson on Why Patents Kill Innovation


Richard Branson on Why Patents Kill InnovationRichard Branson knows a thing or two about breaking barriers. At just 16, he began his first business, a magazine called The Student, from which he launched another business, Virgin, just a few years later. Frustrated with the high prices of records, the 20-year-old Branson sold records by mail at reduced prices, a move that would lead him to disrupt the entire music industry. This same spirit has made him one of the world’s most well-known billionaires, and an advocate for the entrepreneurial spirit. Read the full entry


Be a Gmail Super User with These 14 Gmail Secrets [Infographic]


14 Gmail Hacks InfographicRemember when you actually enjoyed checking your email? I do. Read the full entry


3 New Rules for Direct Mail in a Digital World


How to Use Direct Mail in a Digital WorldWith the effectiveness of online marketing, why bother with old-fashioned direct mail marketing? The answer is direct mail still works. Furthermore, when combined with Internet and mobile response mechanisms, direct mail can work better than ever. Read the full entry


Getting in Sync with Cloud Computing Suites


Getting in Sync with Cloud Computing SuitesApple recently announced iCloud Drive for its upcoming Mac OS X Yosemite and iOS8 operating systems. When it launches in the fall, it will give users the ability to securely create, store, and access any document using any iCloud Drive-enabled device of any manufacture at any location. Read the full entry


10 Things You Should Never Do While Pitching an Investor


Killer R10 Things to Avoid Doing When PItching to an InvestorNailing your investor pitch is an important part of clinching funding. But who hasn’t known someone who bombed that conversation? So before you write your next pitch, keep in mind these surefire ways to lose a potential investor’s interest as explained by 10 successful founders from YEC. Read the full entry