The long-time social question: What social network should my business be on? While having a presence on the right social networks can make all the difference, engaging with your customers in the right way is even more important.

By getting social, businesses often have one or more of the following goals in mind: customer engagement, lead generation, and thought leadership. Small businesses that are looking to stand out from the crowd should spend some time analyzing which customers are the best for their business, but more importantly, what is going to engage them. Read the full entry

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The worlds of social media and SEO are getting more and more intertwined every day. Both Bing and Google have admitted they use social signals and author authority as part of their ranking algorithm.

The Bing-Facebook integration strives to personalize Bing search results with Facebook data, and Google launched their own social network (Google+) to compete with Facebook for social prowess. Read the full entry

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