The long-time social question: What social network should my business be on? While having a presence on the right social networks can make all the difference, engaging with your customers in the right way is even more important.

By getting social, businesses often have one or more of the following goals in mind: customer engagement, lead generation, and thought leadership. Small businesses that are looking to stand out from the crowd should spend some time analyzing which customers are the best for their business, but more importantly, what is going to engage them. Read the full entry

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In the past, businesses connected with customers through direct mail, phone calls, and in-person conversations regularly. Now, customers are looking for more channels to have their questions answered and aren’t shying away from reaching out to businesses online. Social networks are no different.

More and more, customers want timely responses from brands they reach out to online. Twitter, one of the fastest moving networks, has become one of the major customer service outlets for today’s consumer. Here are three steps you can take now to be more successful with customer service on Twitter. Read the full entry

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A social media newcomer and superstar in visual sharing, Pinterest has become one of the most important networks for B2C businesses, especially those in fashion.

Because of this, many B2B marketers may think there isn’t a place for their business on this site where the majority of users are recent college graduates.

However, you need to think again. One study shows that Pinterest accounts for 3.6% of referral traffic. Don’t think that’s a lot? Twitter is just barely ahead of the newcomer at 3.61%. Read the full entry

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