Our everyday lives have never been more connected and managed through software. Programs not only power our gadgets but drive our daily routines and ensure the world around us keeps on ticking over.
The services we rely upon exist at the mercy of human error, design oversights and security flaws; clumsy coding typos can bring institutions to their knees and unseen bugs can be catastrophic. Quality assurance testing has never been more important. Read the full entry
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The thinking around management and leadership techniques has changed over the generations. If you are over 50 you will definitely remember the autocratic style of managers whose philosophy was, ‘Do it my way or the highway!’
Although we still come across some managers that are like this, luckily they are few and far between. So, what is the modern way of managing? We look at a few key techniques that make you a modern manager. How do you stack up? Read the full entry
Content helps persuade and motivate customers; it also has the benefit of letting search engines know what you’re about.
Unfortunately, many people write copy that is too focused on keywords while forgetting about the user experience.
With Google making changes at every turn, it’s imperative that you focus on writing quality content that is valuable to your customers; it should be both valuable and act as link bait. Read the full entry
The worlds of social media and SEO are getting more and more intertwined every day. Both Bing and Google have admitted they use social signals and author authority as part of their ranking algorithm.
The Bing-Facebook integration strives to personalize Bing search results with Facebook data, and Google launched their own social network (Google+) to compete with Facebook for social prowess. Read the full entry
Given that most companies are looking to do more with fewer resources, business process automation (BPA) is topping most corporate “to do” lists. BPA is the transformation of typically time-consuming and routine manual tasks into streamlined technology-facilitated operations.
For start-ups and early stage companies, BPA offers tremendous advantages including streamlined internal operations and less capital tied up in critical, yet routine processes. Read the full entry
2013 is an important year when it comes to responsive web design, according to SEO experts worldwide.
Smartphones and tablets will become more copious, and larger screens (after years of wanting the smallest phone) will make their debut.
This year, we will see that responsive web design has truly become a staple when it comes to online marketing success, especially with its friend SEO nearby. Read the full entry
A successful behavior change initiative for your small business is effective only when it creates impactful, lasting change. Despite the tremendous amount of time and money that organizations invest in such campaigns each year, research by The Forum Corp., a Boston-based training and development organization, shows that only 14 percent of behavior change initiatives actually stick.
Traditionally, organizational learning and development interventions have focused on the visible, concrete, “main event” components of learning: Read the full entry
Synergy can be a powerful force to grow your business. Think about the ‘hot’ neighborhoods in your city — the chances are, there’s an up-and-coming district somewhere that was little more than an ignored a few years ago.
This doesn’t happen because one hip eatery moving into town. When a few more restaurants, art galleries or yoga studios open in the neighborhood, suddenly everyone’s business is booming. Read the full entry
In 2009, the Dropbox team uploaded a video explaining their product. Before that, no one even considered the need to access your computer files outside your own home. The concept was so new that it was almost impossible to explain.
Yet, in a simple video, Dropbox explained its product and made it such an obvious solution to a problem no one realized they had. Of course you need access to your files on any of your devices whenever you wanted. Why hadn’t we thought of this before. Read the full entry
As a business, leads are one of your most valuable assets. Every lead that comes in the door represents money spent and hard work put in to get them there.
Whether it was pay-per-click advertising, referrals, SEO, direct marketing, or some other avenue, visitors don’t show up by accident, you paid money to bring them in.
Related: Get better, high quality leads with Business.com
But how does video fit into this picture? Read the full entry
