A great logo design creates brand recognition and customer loyalty that if presented correctly, can last for decades. The first step to creating the perfect logo for your business is to determine what is most important to you. What colors do you want to use to depict your brand? What type of symbol? With so many options to choose from it is important to ask yourself these questions before you get started. It all has to work in unison: the symbol, the color choice, and the message. Without getting all of these elements correct the logo simply won’t work. By breaking your logo into two categories you can keep your design on track for success.
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A high performing business person, like a professional athlete, needs to be able to perform well under any circumstance. You can’t just rely on the home court advantage to be at your best when it comes to work.

As our business circles expand wider and wider, we often find ourselves on the road to meet clients or attend a business conference.

I know as the Director of Marketing for my company, I often find myself on the road, sometimes as long as two weeks at a time. Yet, like anyone, I find ways to keep myself on top of my game, even when I’m in unfamiliar territory.
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Ever think about your small business assets?  Are they safe from fraud, cybercrime and identity theft?  The Association of Certified Fraud Examiners tells us that companies with less than 100 employees lose around $155,000 a year as a result of fraud.  (Tweet this stat!)

Businesses smaller in size have a higher fraud rate than larger businesses and a frequent source of fraud is credit card abuse.  This tends to be true due to business owners not taking the time to look at every line item on their monthly statements.

Don’t be a fraud victim!  Here are four tactics you can put into play to better protect your business from the most commonly seen forms of cybercrime and fraud. Read the full entry

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No matter how many evolutions your business model goes through, there are several aspects of your company that should never change: your company’s core values, a focus on short-term goals, and loyalty to your customers.

When you prioritize these components, your chances of success increase tremendously.

In many industries, like technology and healthcare, the business landscape is constantly changing.

A company cannot expect success if it refuses to evolve and progress. Despite the changes a business goes through, there are still evergreen strategies to ensure success in the long run. Read the full entry

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Ever since Google’s Penguin algorithm update was pushed out last April, website owners have been running scared of link building. Links are still very much the bread and butter of SEO – but what Penguin 1.0 and 2.0 have shown us is that the quality is far more important than quantity when it comes to your link building profile.

But what constitutes a “quality” link? It’s not always so easy to tell, especially when you are under pressure to beef up your link profile and clean up past actions that might have landed you in hot water. Read the full entry

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An infographic is a striking visual that conveys information in a quick and clear way.

Familiar examples include the food pyramid, the red and blue map that displays U.S. election results by state, and the signs we see on highways and public transportation.

The message of an effective infographic is immediate and obvious: eat more fruits and vegetables than dairy and meat each day (or make sure your driving speed does not exceed 65 MPH.) The viewer doesn’t have to study it to discern the meaning.

Beyond these simple parameters, try not to get hung up on what “makes” an infographic. Deliver your message in an interesting and eye-catching way, and people will enjoy and share it, greatly enhancing your brand. How can you take advantage of these data visualization tools? Read the full entry

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Proper employee classification can have a significant impact on an organization. The penalties for non-compliance can put a large dent into the growth and long term stability of your business.

On a Federal level, penalties can include back wages, fines, interest, and liquidated damages.

In addition, employers with incorrectly classified workers may also be subject to penalties imposed by the state(s) in which their business operates. Read the full entry

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There usually comes a point when you need to attend a convention, conference or some type of out of town meeting for the first time as a new business owner.

While this is a great moment for your business, you need to be careful. Don’t make the common mistakes novice business professionals are faced with when attending their first overnight event. One wrong step can hurt your business prospects and alienate potential clients, customers, and business partners.  Read the full entry

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Every business is different. Even businesses operating in the same industry and using the same business model can vary depending on its leadership and staff.

Thanks to the infinite diversity of human beings and the unique ways in which we all go about things, there is always something to set one company apart from another. Read the full entry

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The recruitment and hiring process is one of the most crucial aspects of running a successful business.

Bad hiring decisions lead to poor performance and excessive employee turnover, costing you money – a lot of money – with each lost employee. Read the full entry

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