For businesses only now establishing a website, it is understandable that the process is overwhelming. There are hundreds of website platforms available with all sorts of features, capabilities, and dissenting answers to the question, “Which platform is best?” But the better question to ask is: “Which platform is best for my business?” Each platform caters to specific purposes, whether it is e-commerce, a media-rich content site or a simple blog. Read the full entry
In 2014, the media caught wind of several serious data breaches affecting large organizations. One attack affected as many as 70 million Americans. Not only was financial data compromised, including credit card numbers, expiration dates and CVV codes, but personal information like phone numbers and email addresses were also leaked. Read the full entry
You can’t run a business alone. You rely on people – your employees, mentors and customers – and technology. The right technology can compact your more-than-a-day’s-worth of tasks into just eight hours.
Here are seven tech tools that can help you manage projects, evaluate marketing efforts and more. Utilize one (or more) of these web apps and you’ll end up with more time in the day to take on bigger (and more profitable) tasks. Read the full entry
It may seem like big corporations are more vulnerable to mobile security threats because they often catch the attention of mainstream media, but that’s simply not the case. Because many business owners buy into that philosophy, small and medium-sized businesses are more often the main targets of cyber-attacks due to their lack of protection on their devices. Read the full entry
Face it. Software development teams suck at estimating when their projects are going to be completed. For anyone involved in software development; be it engineers, product managers, and customers this scene is all too familiar:
“How’s the project coming? Will it be done in mid-April like you said?”
“Well, we’re actually way behind. April doesn’t seem doable, but that was always just an estimate.”
“How is that possible? You estimated up front that it’d only take you 3 months!?”
There’s an old saying in software development that, depending on how you hear it, goes something like “Fast, good or cheap. Pick two.” Known as the Project Management Triangle, Triple Constraint, or Iron Triangle; this concept will be familiar to anyone who has ever felt the pressure of managing the opposing forces of quality, speed and cost against each other. Read the full entry
Since the January 14 D.C. Circuit Court of Appeals ruling against the FCC’s net neutrality rules in the case of Verizon vs. FCC, the Internet has buzzed with doomsday articles – as espoused by the Los Angeles Times’ not-so-subtle piece, “Net neutrality is dead. Bow to Comcast and Verizon, your overlords.”
If this sounds like Chicken Little and “The sky is falling down,” it’s because it is. Read the full entry
The phrase “big data” has been tossed around extensively in 2013, with industry experts suggesting that businesses will soon be unable to ignore the technology and remain competitive.
As businesses begin a new year with their list of marketing goals and initiatives, they’re beginning to realize how crucial data analytics are going to be for success in today’s technology-driven marketplace. But sourcing and retaining a talented data scientist can be challenging for smaller businesses. Fortunately, businesses have options when it comes to extracting the big data they need. Read the full entry
Without a doubt, mobile technology has changed the way businesses function internally, and more importantly, how they approach and interact with customers. Many have predicted that mobile usage would overtake other types of technology among consumers, and recent data from Return Path supports that claim, finding 51 percent of all emails opened in December 2013 were on a mobile device. At the same time, a study conducted by IBM found tablets were the source of 11.5 percent of all online sales during the last quarter of 2013. Accordingly, businesses need to ensure their marketing and communications strategies are optimizing email and online content for mobile devices. Read the full entry