Agile Software Lessons From a Major Site Rebuild


Agile burndown chartFor those that have been paying attention, last Monday was a day of big changes for Business.com as it marked the release of our new data platform and contextual content delivery system that is unique in B2B digital media. On the surface, we have moved from a directory site to one which delivers high quality, functional content, resources, and tools to help executives throughout their buyer journey. Under the hood, the metamorphosis was even greater. On the data side of the equation, we built a proprietary big data platform which collects millions of customer interactions and intentions. This data drives everything from decisions on our content strategy to an automated progressive user experience on the website.

Oh and yeah, we also built a robust custom CMS which makes it easy for non-technical staff to create beautiful and unique looking pages of all content types. Read the full entry


Introducing Business.com’s Small Business Pulse: Latest Survey on Lead Generation Trends for SMBs


business.com small business pulseI’m pleased to introduce our first Business.com Small Business Pulse report, a monthly, data-driven analysis of key issues related to small-to-medium businesses. Over the past several months, Business.com has been aggressively expanding both its content and its advertising products to target audience needs across all stages of the buying process – from awareness to research to purchase. Read the full entry


IT Support: The Tables Turn with Business.com’s First Ship-It Initiative


Business.com Ship It IT Tech InitiativeOne of the great benefits of working for a small or medium-sized business is that every employee’s voice matters and each person has the ability to encourage change. As the ScrumMaster for Business.com’s software engineering team, one of the things I’ve always wanted to be a part of was an officially sanctioned company “hack-a-thon.” A “hack-a-thon,” or “Ship-It Day” as we called, is an event which occurs within a 24-hour period carved out in the middle of the work week where participants get to work on any project of their choosing as long as it has a material benefit to the business.

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How Well Are You Monitoring Your Business Website?


website monitoring