The New Naming: Outrageous Job Titles


HiResWhat’s in a name? As Juliet stated in William Shakespeare’s inimitable tragic poem, “a rose by any other name would smell as sweet,” reasoning that a name is irrelevant to function. Over the past few years, the professional world has taken this notion to heart by throwing out traditional job titles in favor of creative, imaginative, and sometimes, downright ridiculous monikers.

While the tech industry and marketing folk have adopted this new professional naming style, others are not as keen to jump on the bandwagon. Tom Szaky, founder and CEO of revolutionary recycling company TerraCycle, reasons that a specialized “title gives [employees] a feeling of importance; it suggests that the company is acknowledging their expertise and effort.”

But that same title might prove to be an issue later down the line when interviewing, argues recruiting firm Coburg Banks: “with the average CV looked at by a recruiter for no longer than 10 – 20 seconds, candidates calling themselves either a wizard or a ninja will quickly be laughed out of the running for a new position.” Additionally, crazy titles can be perceived by potential clients and colleagues as pretentious or silly. Read the full entry