How do recruiters come up with candidates? Many businesses believe that in this economic market, the candidate pool is teeming and it doesn’t take much more than a few calls and some generic job postings to reel in a significant response.
Unfortunately, this isn’t the most effective method for bringing in the big fish. Similarly, it won’t help companies survive the waning years of baby boomers, when more than 10,000 of them are reaching age 65 on a daily basis according to the Pew Research Center.
It’s time to be proactive, intentionally setting out to attract a certain caliber of candidates who will fit with our organizational cultures. But, did you consider that marketing would play a role in this? Read the full entry