For those that have been paying attention, last Monday was a day of big changes for Business.com as it marked the release of our new data platform and contextual content delivery system that is unique in B2B digital media. On the surface, we have moved from a directory site to one which delivers high quality, functional content, resources, and tools to help executives throughout their buyer journey. Under the hood, the metamorphosis was even greater. On the data side of the equation, we built a proprietary big data platform which collects millions of customer interactions and intentions. This data drives everything from decisions on our content strategy to an automated progressive user experience on the website.
Oh and yeah, we also built a robust custom CMS which makes it easy for non-technical staff to create beautiful and unique looking pages of all content types. Read the full entry