One of the most effective ways to market your service or product is by gaining a good reputation and a loyal following. It’s no secret that people tend to believe what their peers have to say, and that is becoming more powerful each and every day.
In fact, 90% of online customers trust recommendations from people they know, and 70% trust unknown users (Econsultancy, Socialnomics).
Because of this, using positive testimonials on your website can be a powerful tool for gaining new customers and increasing sales. If you have a good relationship with your clients, embrace their satisfaction and use their good words to boost your business. Read the full entry