Really, how much can one say in a six-second video?

A lot.  Twitter Vine is growing rapidly and landing its role as a staple of online marketing efforts. Read the full entry

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Whether you run an ecommerce business or a brick-and-mortar retail establishment, chances are you need to ship items to your customers regularly. But what do your shipping procedures currently look like?

If you’re guessing what shipping rates to charge customers, estimating how much postage to use, and not purchasing insurance and tracking, then you’re probably failing both your business and customers. Read the full entry

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You’ve got to fake it till you make it.

Or is it focus on quality over quantity?

The rules for SEO can be confusing. Some say the keys to great SEO are cranking out content and focusing on link-building (the “fake it” method).Others advocate that quality content reigns king.

So, which is it? Well, when it comes to SEO, quality always wins. Read the full entry

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Reputation management and brand enhancement efforts affect countless companies – from Fortune 100 brands to small business start-ups.

The reason is simple: In today’s consumer landscape, reputation is everything.

Consumers are more than willing to do their due diligence, conduct a bit of online research about any given company, and to use the information gleaned to inform their purchasing decisions. Read the full entry

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YOLO: an abbreviation that means “You Only Live Once.” You’re probably asking what this trending term is doing on a business blog. Have no fear; it’s here for a reason.

In the digital advertising and online marketing space, both B2B and B2C marketers are noticing a shift in both search and social media for greater local optimization. If online marketers are noticing the shift and segmenting campaigns accordingly, why haven’t direct mail marketers come on board?

Read the full entry

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How popular are mobile coupons?

Consumers worldwide will redeem over $43 billion worth of mobile coupons by 2016 according to Juniper Research, and 35.6 million adults in the US will use mobile coupons in 2013 alone (Microsoft Tag).

When planning your business’s first mobile coupon campaign, you have a lot of options. You can make coupons that are targeted to your location, integrated with your other marketing campaigns, or distributed through a third-party provider. Read the full entry

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It’s common business knowledge that it’s cheaper to retain a current customer than it is to attract a new one.

Acquiring new customers costs 5 to 10 times more than selling to a current customer – and current customers spend 67% more on average than those who are new to your business (Inc). (Tweet this stat!) Read the full entry

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If you’re a business person, you most probably use a technique or two to manage information about your partners, customers and prospects. In the initial stage, you may feel okay with compiling your clients’ business cards in a card holder or saving their phone numbers in your cell phone. Nevertheless, as your business starts expanding, you’ll realize the importance of a more systematic way to store and access client information.

CRM, or Customer Relationship Management, software is a useful management tool for all businesses, big or small. The reason behind this is that the success of any business enterprise depends on its consumers – or, more precisely, customer loyalty. Read the full entry

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Small business owners are signing up for Facebook pages in droves.

Dan Levy, Facebook’s director of small business, revealed last month that 15 million pages are run by small businesses around the world, up from 13 million at the end of 2012. (Tweet this stat!)

So, how can these small business owners use the newly launched Facebook Home to further engage Facebook-obsessed users and drive sales? Read the full entry

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Social media use and strategy are on the rise among business leaders, marketing executives and practitioners from around the world according to a recently released Social Marketing Strategy report from Ascend2.

While many respondents in the survey cited that the most effective tactics are often the most difficult and costly tactics to use, they don’t have to be.

In this blog post, we’ll cover how you can effectively market your small business while on a budget. Read the full entry

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