To organize a conversation, try hosting a business Twitter chat. It’s an underrated marketing strategy that can help you link together related tweets into one centralized conversion. With the magic of a uniting hashtag, you can prearrange a Twitter chat to connect with new customers, promote your brand, educate prospects and create genuine relationships. Read the full entry
Affiliate marketing is a concept unique to the Internet. It was conceived by P.C. Flowers and Gifts way back in 1989 on the Prodigy network, a precursor of the Worldwide Web. The simple idea was to pay a commission to an affiliate who referred a lead to their site that resulted in a purchase.
Affiliate marketing might be called “commission marketing” or “referral marketing” or “bounty marketing,” as in paying a commission, referral fee, or bounty for a prospect that becomes a sale. Read the full entry
Social media is a must in today’s marketing world, and using Google+ and LinkedIn together is a big step towards success. It’s not only recommended- it’s required. Read the full entry
After spending the weekend scouring the latest data from our ongoing Digital Skill and Knowledge Gap study of over 1,200 hiring managers, and owners, I found some amazing insights. SMBs are wrestling with digital marketing to drive business return. Why? The lack of consistency, competency and structure. For very little money and some time, companies could see big rewards if they address the challenges below.
Email marketing is one of the leading ways businesses can build and maintain relationships with customers, and ultimately, encourage loyalty to their brands. Brand loyalty is becoming even more effectively nurtured with email marketing autoresponders, which are the main component of email marketing automation. Read the full entry
Sometimes the best way to figure out how to improve your sales customer support skills is to put yourself in your customer’s shoes; ask yourself, “If I had purchased this service, how would I want the sales rep to treat me?” Would you want the sales rep to sell you the product and then disappear? Chances are, no. You would want to feel like a valued customer, with a rep who is easy to get ahold of, who reaches out to you before problems arise, and who checks in frequently to make sure the service was working well and meeting your needs. Read the full entry
Competition is every businessman’s nightmare. It’s also the reality of almost every business, except monopolies. Traditional businesses, those that sell products out of brick and mortar locations – tend to worry about competition in their immediate area that sell similar products at lower prices, of better quality, or with more refined marketing tactics. It’s unavoidable in almost any industry. When you come to launch a business, you can expect others to follow suit – dwindling your revenues, increasing your cost to compete, and minimizing your profits. Read the full entry
The New Yorker recently published an article on the special elements of a headline, or a subject line, that make a piece of content go viral. The post features two researchers, Jonah Berger and Katherine Milkman, who analyzed roughly 7,000 pieces of content to arrive at two crucial headline ingredients that were positively correlated with the social-sharing success of an article (success equating to the amount of times it was emailed). On par to some level of intuition, they first noticed that articles with headlines stirring an emotion in the reader performed better than those that didn’t induce emotions. Digging even further, they saw that of those emotional headlines, those that evoked positivity fared better than those that elicited negative emotions in the reader. So happy headlines are great- but why does this matter? Read the full entry
If your business has a brick-and-mortar location (or many of them), regular online marketing may not be enough for you. Online marketing that attracts local customers should be the cornerstone of your marketing efforts. Although most SEO and social media marketing is used to target nation-wide website traffic, there are many online marketing tactics you can do to get more local local business.
Try using some of the following local marketing strategies to help get more traffic through the door. Read the full entry
Marketers are usually thought to rely on the right side of their brain. We’re creative, imaginative, and spend more time trying to evoke emotion than focusing on cold, hard facts. Because we joined writers clubs instead of becoming mathletes, our jobs don’t really require us to work with numbers as much as some of our colleagues in other departments. The problem is, marketing has to be measured.
At the end of the day, your CEO, CFO, manager, and other departments internally want to see results. You may be the best marketer around, but unless you can show tangible growth, progress, and insights, there’s no real evidence of your hard work or how it propels your company overall. Measuring your efforts with the right metrics will help other teams understand what marketing is accountable for. Implementing a Service Level Agreement (SLA) has done wonders to align our sales and marketing teams, and keep our team responsible for moving the needle. Read the full entry