Content helps persuade and motivate customers; it also has the benefit of letting search engines know what you’re about.
Unfortunately, many people write copy that is too focused on keywords while forgetting about the user experience.
With Google making changes at every turn, it’s imperative that you focus on writing quality content that is valuable to your customers; it should be both valuable and act as link bait. Read the full entry
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Blogs can be one of the best ways for small business owners to stay up to date on marketing strategies, particularly if they want to continue to improve their online marketing strategies. Here are 20 terrific blogs (listed alphabetically) that can help small businesses develop better online marketing skills.
Southwest Airlines serves 10.8 million passengers a month, provides service to 42 states, and hasn’t seen a red balance sheet since the Nixon presidency.
In addition to its commercial and financial success, Southwest Airlines also takes the #10 place on the 2012 Customer Service Hall of Fame. To put that in perspective: the next airline on the list, United Airlines, holds spot #82.
How does Southwest manage to be so successful both as a company and a customer service provider? Read the full entry
Branding is often something that comes naturally as you discover your customer base, product, and strengths. However, eventually you need to find tune this into what will become your brand.
Creating this strong business essence helps inspire loyalty and trust in your customers, and provides a level of familiarity to engage potential customers.
If you’re not sure where to start, let us guide you with these 3 simple steps. Read the full entry
As a business, leads are one of your most valuable assets. Every lead that comes in the door represents money spent and hard work put in to get them there.
Whether it was pay-per-click advertising, referrals, SEO, direct marketing, or some other avenue, visitors don’t show up by accident, you paid money to bring them in.
Related: Get better, high quality leads with Business.com
But how does video fit into this picture? Read the full entry
Amazon is the largest ecommerce retailer in the world, and no, it doesn’t come down to pure luck and excellent timing. Their web sales are 5x those of Walmart, Target and BUY.com – combined.
After years in the making, they’ve become the model for ecommerce. And, like any great business, there were a variety of pieces that went into their success puzzle – in particular, these six genius strategy decisions. Read the full entry
In January, Twitter introduced its newest application, Vine; a mobile video service that allows users to capture and share short, six second, looping videos.
Put simply, a Vine can be considered a tweet in video form. The short videos are meant to inspire creativity, but are they capable of wielding much more in terms of marketing value? We believe that they can.
As a small business owner, it is important to have as many marketing tactics up your sleeve as possible. This free application has many marketers thinking outside of the box for methods to engage their audience. Read the full entry
In the past, businesses connected with customers through direct mail, phone calls, and in-person conversations regularly. Now, customers are looking for more channels to have their questions answered and aren’t shying away from reaching out to businesses online. Social networks are no different.
More and more, customers want timely responses from brands they reach out to online. Twitter, one of the fastest moving networks, has become one of the major customer service outlets for today’s consumer. Here are three steps you can take now to be more successful with customer service on Twitter. Read the full entry
While good management and great employees are integral to your call center, it’s important that you take it one step further: analyzing the right data.
Experts at The Harvard Business Review reported, “It is estimated that Walmart collects more than 2.5 petabytes of data every hour from its customer transactions. A petabyte is one quadrillion bytes, or the equivalent of about 20 million filing cabinets’ worth of text.” Read the full entry
There are any number of marketing strategies a company can use to keep it’s customers hooked, and your business has likely used more than one. But if there is ever a time to ramp up your marketing efforts, it’s when releasing a new product.
One way companies can make the most of this time of transition is to tease their audience. When a company teases a new product – be it a film, a tech toy, or a website – the audience is instantly hooked. What is it? Who made it? When will it arrive? Read the full entry
