The end of the year is the time when many people stop to reflect on what’s working and what isn’t – personally and professionally. For many small-business owners, there is a challenge in understanding what customers expect from marketers. A recent report from the marketing research firm Research Now and the marketing company x+1 took a cold, hard look at this idea, measuring marketer perceptions against those of customers. At the crux of the research is knowing how consumers make purchasing decisions, and the report found they still see the most value in email marketing, at 25 percent Read the full entry
“Attract, then Impact”. It’s a simple two-step process to follow when crafting a logo for your brand. But with today’s digital noise and the multitude of visual charms constantly distracting viewers, the once-uncomplicated method to creating a logo has become, well, quite complicated.
In this whitepaper, find out which logos have been successful in not only attracting customers, but impacting them over and over again. We’ll also provide data on what companies are doing and what you should think about when building your brand.
Attract, then impact your customers. Download the free whitepaper here.
Content is King. Now there is a worn out cliche. The problem with blindly repeating that slogan is like what happens when you say a word over and over again: it starts to sound funny and lose its meaning. To understand this, let’s do a little deconstruction of the phrase, starting with “king.”
Is content really king? Really? Are all the bloggers out there just writing because they cannot pull their fingers away from the keyboard? Enough rhetorical questions; the answer is no. While many write for passion, the real king is revenue. Sales. Read the full entry
The season for giving is here. Commencing the holiday season today with Black Friday, what can small retailers do to boost their sales? Here are eight tips you can put into action today to make your sales soar this holiday season:
Decorate Your Website for Christmas
Adorn your website with holiday graphics and photographs of happy shoppers. Also acknowledge the season throughout your website with headers such as ‘Happy Holidays’ to show your holiday spirit – and encourage your shoppers to get in the mood too. Read the full entry
Twitter has always been useful for promoting your business by sharing links and short messages. But how can you really use the platform to take customer service to the next level — all in 140 characters or less?
Cyber Monday is a day that online businesses both love and dread. According to IBM, online sales during Cyber Monday 2012 increased by 30.3% over 2011’s online shopping extravaganza, and there is no reason why this year those numbers would go down – Adobe is predicting total sales to topple the $2 Billion mark. And while all companies love the increase in traffic and revenue, Cyber Monday has a tendency to unearth serious logistical problems for online businesses. Servers crash, sites go down, irate customers jam phone lines, and offices explode in a frenzy of panic as every minute of downtime means losing another customer. As the owner of an online business, I know first-hand how important it is to ready yourself for Cyber Monday, and how to prepare for it. Read the full entry
Is direct mail marketing an industry with one foot in the grave? You would think with all of the emphasis nowadays put on digital advertising that direct mail would have taken its final bow and let digital have its day. But it simply won’t give up.
More Than Meets the Eye
The truth is direct mail has a place in American consumer culture that’s not so easy to replace. Read the full entry