With 300 million monthly active users, Google+ has attracted brands interested in building their own social empires. But, is it making a difference? The recent big shakeups happening on the team have left many users wondering, will Google+ stay around? Read the full entry
Twitter has become one of the most prolific marketing tools on the web. Their live updates and microblogging platform give it infinite uses, and it is easy for even the most technologically backward members. But some of the features are still poorly utilized, and one of the biggest tools to be ignored is the Twitter chat.
Providing a means of gathering people together for an extended conversation, more people are starting to create their own. Even full organizations are enjoying the benefits of these discussions. Read the full entry
It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content marketing world, more clients than ever are demanding video services as part of the package. Videos can help break down business concepts, showcase executive thought leadership and recap tradeshows and conferences.
But are people really watching them? Read the full entry
One of the biggest social media sites of all time is YouTube, but it is more than just a popular site. It was a true game changer for the web, offering easily accessed, streamed videos in one place for the first time. It has now become a huge online conglomerate, owned by one of the biggest companies in the world (Google), and streaming millions of hours of content per month.
If you are reading this, we can assume you have been making YouTube videos. We can also assume that you want to better promote them and so gain a larger audience. Visibility is key when it comes to make popular videos, and in order to reach the coveted status of ‘viral’, you have to be seen and shared by as many people as it is possible to reach. Read the full entry
Never? Then why did you put your company logo in the space allotted for a photo on your Twitter profile?
“I have to say I’ve never considered using my personal photo on our Twitter account,” said Sean Rollinson, marketing manager of Escapes.ca, an online Canadian travel agency. His “never considered” response is typical. Most small and medium business owners interviewed said it never occurred to them to use anything but a company logo in their social media profiles. Read the full entry
Forget about location, location, location. In today’s business environment, it is all about content, content, content. You might have noticed. We are experiencing a content explosion. Digital content is free flowing everywhere. As a small or medium sized business you have an opportunity to join in, be heard, make a statement, and most importantly increase exposure and sales. But first you have to cut through the noise with a solid content marketing strategy for your small business. Read the full entry
Understanding the generational divide may the best resource businesses have at their disposal. Considering the extent to which U.S. consumers have invested themselves in the digital revolution, marketers who ignore the role of e-commerce pertaining to their company’s bottom line are ignoring a crucial puzzle piece in the overall picture of how people make purchases. More importantly, tablets and smartphones have not quite saturated the market, but the rate at which people are using their mobile devices in place of traditional Web-enabled technology is staggering. Read the full entry
Recruiting via social media comes at a considerable cost. In the clamor to jump on board the “free” social recruiting bandwagon, the actual investment is something that is often overlooked. Whilst it’s true that you pay nothing to use many of the features of Facebook, Google+ and Twitter, it’s also true that the time investment needed to generate results is significant. Here I’ll try to quantify the amount of time an SMB (small to medium-sized business) would need to invest, so your team can embark on its social recruiting adventure with eyes wide open! Read the full entry
After Google’s recent Hummingbird release, it’s no secret that Google is always updating the algorithms they use to evaluate websites for search ranking factors. However, most people outside the SEO/online marketing community rarely seems to pay attention to Google Updates. Smaller businesses are especially at risk for receiving a Google penalty – which can be debilitating for their business. Read the full entry
For many small business owners, the same struggle persists throughout their careers: How can I increase sales? Between balancing growth with quality, and competing with corporate chains, it can seem as if there is no time left in the day to formulate an ongoing sales plan. But as it turns out, the most effective sales plan involves much more than an ad in the Sunday paper. The best strategy utilizes a healthy combination of community engagement and online marketing efforts to increase traffic to your store, which will ultimately lead to more sales. Read the full entry