Social networks have grown to the point that now 1 out of every 5 minutes spent online is on a social network. Not to mention, Twitter is averaging over 250 million tweets per day while Facebook is nearing the population size of China with over 900 million active users.
We all know that social is important but the question is how can your business take advantage of it? The short answer is that traditional advertising is losing trust while social media interaction and peer recommendations are gaining it. Read the full entry