Online Marketing Tips for Your Business


Business.com has just launched a series of videos to help small businesses navigate the treacherous waters of online marketing and establish an effective social media strategy. Topics include search engine marketing (SEM), how to use advertising networks online, creating and using social media, pay per click advertising, and search engine optimization (SEO) basics. All presenters are experts in their field and help Business.com customers achieve their goals every day. Visit the Business.com Online Marketing Channel to view other helpful videos.


Free Online Resources for Small Business


Here at What Works for Business, we’re always hunting for new web-based resources that can help your small business grow and prosper. If those resources are free — as many are — so much the better. Along comes newly-launched Freesourcing.org (itself a free service) that provides a first-of-its-kind searchable online directory of only the truly free web-based business resources.  This is good.

The Freesourcing site (in beta) is bare bones, but skips the frills (not to mention the annoying pop-ups and paid ads) in favor of function, letting you easily find helpful freebies from what promises to be a growing list of options. You can search the directory using common terms, or click on one of the 14 categories such as analytics, CRM, marketing or software to reveal a list of offerings with a brief description and user ratings.

Absent from the list are all of those “temporarily-free” and “not-quite-totally-free” resources that are really just marketing come-ons. The site’s professed mission is to “Provide businesses with easy, clutter-free access to the best free web-based resources.” And so far it seems to deliver just that.