Are credit card fees crunching your cash? Noca – a new payment processing service just launched by some former Visa execs — gives online merchants a low-cost way to let customers pay directly from their checking accounts. This could appeal particularly to businesses selling low-margin, low-cost items that are pinched by credit card payment processing fees. Noca uses Secure Check, a way for consumers to pay for purchases using their bank accounts directly from a merchant’s website.

Noca uses end-to-end data encryption for security, and has devised a product you can get up and running in an hour — far shorter than startup times that run days or more for a typical credit card merchant account. Consumers pay you directly via the national Automated Clearing House (ACH) system, cutting out the complex web of banks and payment processors in a typical credit card transation.

Basically, it works like this:

·         Retailers with U.S. bank accounts can register for a merchant account online at Noca.com.

·         You can then begin accepting payments with Secure Check in less than an hour by inserting a few lines of code into your website. Noca provides integration with most shopping cart software. An application programming interface (API) is available if your business needs deeper website integration.

·         You will then have real-time access to all transactions using a secure web service interface.

·         There are no setup or maintenance fees.