Marketing Monday: Celebrating National Small Business Week


Marketing Monday: National Small Business Week RoundupToday is the first day of National Small Business Week. Events are taking place in multiple cities across the country with informative events geared towards helping small business owners grow their businesses. More than 50% of Americans either own or work for a small business, which creates about two out of every three new jobs in the U.S. each year. According to the SBA, National Small Business Week began in 1963. Every year since then, the President of the United States has issued a proclamation announcing National Small Business Week. This week aims to recognize the contributions of America’s entrepreneurs and small business owners. Read the full entry


Innovate, Evolve, and Manage: BDC Quarterly Blog Post Roundup


quarterly post roundupAs a small business professional – amateur or veteran – you have many questions. In every blog post, we strive to answer those questions for you – from technology to finance, we are happy to be a source of information for you each and every day.

So, we decided to round up the most visited posts of the quarter, just in case you missed them the first time around! Read the full entry


The New Business.com


We’re excited to introduce you to the new Business.com. Built on the foundation of a renowned brand – combined with the latest technology, development and design – Business.com is a new company today. We’ve assembled a world-class team of developers, digital marketing experts, designers and even a Ph.D. in Human Computer Interaction to identify the specific needs of active buyers and improve how they use the Internet to make purchasing decisions. Our revamped site design, logo and experience are the product of extensive research and testing and directly reflect our new vision of building experiences founded on how today’s buyers use information online to buy business products and services. Read the full entry


The Harlem Shake Hits Business.com


Unless you’ve sworn off the internet, you’ve likely seen the viral Harlem Shake videos. Offices across the country dressed in their craziest outfits busting their craziest moves made this a social media hit. And we just couldn’t resist having a little fun ourselves. Check us out! http://bit.ly/15m8y63


How Well Are You Monitoring Your Business Website?


website monitoring


The Social Help Desk Revolution [Infographic]


social help deskSocial networks have grown to the point that now 1 out of every 5 minutes spent online is on a social network. Not to mention, Twitter is averaging over 250 million tweets per day while Facebook is nearing the population size of China with over 900 million active users.

We all know that social is important but the question is how can your business take advantage of it? The short answer is that traditional advertising is losing trust while social media interaction and peer recommendations are gaining it. Read the full entry


Business.com Media, Inc. Appoints Tony Uphoff as Chief Executive Officer


Tony UphoffBusiness.com Media, Inc. the leading online destination for business purchasers looking for business-to-business (B2B) solutions, today announced the appointment of Tony Uphoff as Chief Executive Officer and Director, effective immediately.

Mr. Uphoff, a leader in the business information and media industry for over 20 years, was most recently CEO of UBM TechWeb, a provider of digital media, live event and marketing services.

He was also previously the founding CEO of Beliefnet.com, President of VNU Media’s Entertainment Group, and Publisher of The Hollywood Reporter and InformationWeek. Mr. Uphoff was named “Folio Forty C-Level Visionary” by Folio Magazine, a Top 100 business media exec by B2B Magazine and a “Top Media Innovator” by Mins B2B in 2009. Read the full entry


Top 10 Business.com Posts of 2012


2012At the Business.com blog, we strive to give you up to date information on everything small business – from the equipment you need to the marketing strategies that work best. So, we decided to bring back some of our best articles from 2012. As we approach the New Year, it’s a great time to reflect on what your business has done well, what it can maintain and where you can improve. Consider how your business has evolved in 2012 as you read through some of our favorite posts. Read the full entry


Why Starting a Business When You’re Older is Hard


Sometimes, the expectation of conformity wears on us more than we think. Whether you realize it or not, society pressures you to “settle down” and have a “regular life” more and more with each passing year. This makes it difficult to take the leap necessary to start a new business, and it also becomes much harder to convince those around you to see you in a new light as you get older. That being said, anyone who is passionate about his industry, is willing to put in the time, and has a desire to add value to the lives of others already has the traits necessary to become a successful entrepreneur.

There’s No Better Time to Start than NOW

The fact that I graduated from law school but never went into practice may sound like a failure, but it was, in fact, my saving grace.

Around the time I graduated, I met Chris, my future business partner. He had recently completed his law degree too, and we decided to go into business together. One of the things to which I attribute our success is this timing; because we had no established “careers” against which to measure our business progress, our full identities laid in our own business.

Had I practiced law and then decided to go into business, I believe my path would have been different. My career would have been solidified after a few years, and everyone would have seen me as “just” a lawyer – a societal viewpoint that I’m sure I would have adopted after a few years, too. Leaving law to start a business would have seemed like a risky departure from the norm, both in the eyes of society and, as a result, myself.

Even if I had been able to make the leap after practicing law, I still would have run into another problem. An inherent aspect of starting a business is that you will fail at first: maybe in small ways, or maybe in one catastrophic nosedive. This, by no means, implies that the failure will be lasting, but it does take a degree of resiliency and determination to get past those roadblocks. If I had dealt with these issues after leaving law practice and a middle-class lifestyle, I would have viewed my early “failed attempts” as something of which to be ashamed, rather than something from which to learn. I believe this is the mindset that prevents many people, especially highly educated older people, from putting in the long periods of work to overcome the setbacks to building a successful business.

Do You Have What It Takes?

The key to starting a business is to actually not think of it as a business. If you find an industry you’re passionate about and that want to add value to, you already have what it takes to start a business – regardless of your age. For example, Larry Page and Sergey Brin started Google because they wanted to build the best search engine, not because they wanted to start a multinational corporation. That came later, once they became successful and investors latched on. When Mark Zuckerberg designed Facebook, he just wanted to create a platform where people could connect. While this is not the only mindset to building a successful business, I always advise people, especially young people, to build something great that will eventually become a successful business. Find what you’re passionate about and pursue it on a small scale first.

What if You Fail?

Learn from it:

Money Isn’t Everything

Many people make the mistake of thinking that you have to start a business with a “go big or go home” mentality. In today’s information age, this is not the case. You don’t need as much capital to launch a business as you used to, especially when it comes to online businesses. Use the internet or other relatively cheap methods of marketing and promotion, such as text messaging, cheap flyers, and social media to launch your business. Scale down your idea so you can start it using the abundance of tools available to us today, and investors will come later, once you’ve built up. Once you’ve shown that you have the potential to succeed, as well as real customers to back up your claim, it will become much easier for you to attract resources to take your business to the next level.

Meet Roadblocks Head-On

As I mentioned earlier, failure is an inherent part of starting a new business. You’ll always face challenges and unforeseen circumstances, but if you have the passion and are willing to put in the time to learn how to overcome them, you’ll succeed.

In starting my business, my first challenge was to get comfortable doing business online. The internet came along at the end of my college career, so I didn’t grow up on it like many aspiring entrepreneurs today did. Fortunately, my business partner was 10 years younger and was able to open my eyes to the online world. I had to put in several thousand painful hours to figure out how it all worked, but it was worth it – now it’s second nature. That’s the beautiful thing about online businesses: if your first contact with someone is virtual, it doesn’t matter if you’re 17 or 70. If you build a great platform that adds value to people’s lives, they don’t care how old you are.

While starting a business when you’re older is harder, it can be done if you have an open mind, time, patience, and the determination to pursue your passion, regardless of what society thinks. You’ll find plenty of opportunities to connect with like-minded people and, ultimately, build a long-term business online. If you’re young and passionate about an industry but on the fence as to whether or not to go for it, go for it. Start small, stay motivated, and be confident that, in the end, your desire to add value will sustain your journey to success.

 

Ken Oboh is the co-founder of Remix.com and Umix.com, two revolutionary music sites that give users the power be their own DJs. Ken is a serial entrepreneur in the entertainment industry.

 

 


Online Marketing Tips for Your Business


Business.com has just launched a series of videos to help small businesses navigate the treacherous waters of online marketing and establish an effective social media strategy. Topics include search engine marketing (SEM), how to use advertising networks online, creating and using social media, pay per click advertising, and search engine optimization (SEO) basics. All presenters are experts in their field and help Business.com customers achieve their goals every day. Visit the Business.com Online Marketing Channel to view other helpful videos.