The worlds of social media and SEO are getting more and more intertwined every day. Both Bing and Google have admitted they use social signals and author authority as part of their ranking algorithm.
The Bing-Facebook integration strives to personalize Bing search results with Facebook data, and Google launched their own social network (Google+) to compete with Facebook for social prowess. Read the full entry
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Blogs can be one of the best ways for small business owners to stay up to date on marketing strategies, particularly if they want to continue to improve their online marketing strategies. Here are 20 terrific blogs (listed alphabetically) that can help small businesses develop better online marketing skills.
Southwest Airlines serves 10.8 million passengers a month, provides service to 42 states, and hasn’t seen a red balance sheet since the Nixon presidency.
In addition to its commercial and financial success, Southwest Airlines also takes the #10 place on the 2012 Customer Service Hall of Fame. To put that in perspective: the next airline on the list, United Airlines, holds spot #82.
How does Southwest manage to be so successful both as a company and a customer service provider? Read the full entry
Given that most companies are looking to do more with fewer resources, business process automation (BPA) is topping most corporate “to do” lists. BPA is the transformation of typically time-consuming and routine manual tasks into streamlined technology-facilitated operations.
For start-ups and early stage companies, BPA offers tremendous advantages including streamlined internal operations and less capital tied up in critical, yet routine processes. Read the full entry
2013 is an important year when it comes to responsive web design, according to SEO experts worldwide.
Smartphones and tablets will become more copious, and larger screens (after years of wanting the smallest phone) will make their debut.
This year, we will see that responsive web design has truly become a staple when it comes to online marketing success, especially with its friend SEO nearby. Read the full entry
A successful behavior change initiative for your small business is effective only when it creates impactful, lasting change. Despite the tremendous amount of time and money that organizations invest in such campaigns each year, research by The Forum Corp., a Boston-based training and development organization, shows that only 14 percent of behavior change initiatives actually stick.
Traditionally, organizational learning and development interventions have focused on the visible, concrete, “main event” components of learning: Read the full entry
Having employees contribute to your social media profiles can help you expand your outreach, increase your followers, and attract new employees through the positive engagement of your current workforce.
However, this contribution can backfire if you do not have policies and training in place that guide how your employees participate on your pages. SmallBusiness.Chron.com suggests, “A proactive approach to starting official company accounts and managing the content helps you maintain a positive online presence.” Consider these tips before letting employees loose on your social accounts. Read the full entry
Synergy can be a powerful force to grow your business. Think about the ‘hot’ neighborhoods in your city — the chances are, there’s an up-and-coming district somewhere that was little more than an ignored a few years ago.
This doesn’t happen because one hip eatery moving into town. When a few more restaurants, art galleries or yoga studios open in the neighborhood, suddenly everyone’s business is booming. Read the full entry
In 2009, the Dropbox team uploaded a video explaining their product. Before that, no one even considered the need to access your computer files outside your own home. The concept was so new that it was almost impossible to explain.
Yet, in a simple video, Dropbox explained its product and made it such an obvious solution to a problem no one realized they had. Of course you need access to your files on any of your devices whenever you wanted. Why hadn’t we thought of this before. Read the full entry
Branding is often something that comes naturally as you discover your customer base, product, and strengths. However, eventually you need to find tune this into what will become your brand.
Creating this strong business essence helps inspire loyalty and trust in your customers, and provides a level of familiarity to engage potential customers.
If you’re not sure where to start, let us guide you with these 3 simple steps. Read the full entry
