Whether you run an ecommerce business or a brick-and-mortar retail establishment, chances are you need to ship items to your customers regularly. But what do your shipping procedures currently look like?
If you’re guessing what shipping rates to charge customers, estimating how much postage to use, and not purchasing insurance and tracking, then you’re probably failing both your business and customers. Read the full entry
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Whether you sell a product, offer a customer web portal or simply receive a high volume of support calls from customers, a help desk is something you may already be invested in.
However, handling these operations in-house may not be the most efficient or ideal solution. Read the full entry
Amidst controversial plans for tax increases and entitlement curbs, President Obama’s budget proposal for 2014, unveiled earlier this month, included a number of changes for the Small Business Administration and its lending procedures, generally aimed at making it cheaper and easier for small businesses to access small business loans.
The changes show a desire to support small business growth as well as increased faith in economic recovery. Under the new plan, the SBA’s budget would be cut by $109 million from their 2012 operating budget to $810 million. Read the full entry
You’ve got to fake it till you make it.
Or is it focus on quality over quantity?
The rules for SEO can be confusing. Some say the keys to great SEO are cranking out content and focusing on link-building (the “fake it” method).Others advocate that quality content reigns king.
So, which is it? Well, when it comes to SEO, quality always wins. Read the full entry
Reputation management and brand enhancement efforts affect countless companies – from Fortune 100 brands to small business start-ups.
The reason is simple: In today’s consumer landscape, reputation is everything.
Consumers are more than willing to do their due diligence, conduct a bit of online research about any given company, and to use the information gleaned to inform their purchasing decisions. Read the full entry
YOLO: an abbreviation that means “You Only Live Once.” You’re probably asking what this trending term is doing on a business blog. Have no fear; it’s here for a reason.
In the digital advertising and online marketing space, both B2B and B2C marketers are noticing a shift in both search and social media for greater local optimization. If online marketers are noticing the shift and segmenting campaigns accordingly, why haven’t direct mail marketers come on board?
How popular are mobile coupons?
Consumers worldwide will redeem over $43 billion worth of mobile coupons by 2016 according to Juniper Research, and 35.6 million adults in the US will use mobile coupons in 2013 alone (Microsoft Tag).
When planning your business’s first mobile coupon campaign, you have a lot of options. You can make coupons that are targeted to your location, integrated with your other marketing campaigns, or distributed through a third-party provider. Read the full entry
High levels of employee engagement within your business are a necessary element of your business’s overall success.
If your employees are not fully engaged, you need to re-examine your organization and find ways to improve your company culture. Read the full entry
It’s common business knowledge that it’s cheaper to retain a current customer than it is to attract a new one.
Acquiring new customers costs 5 to 10 times more than selling to a current customer – and current customers spend 67% more on average than those who are new to your business (Inc). (Tweet this stat!) Read the full entry
If you’re a business person, you most probably use a technique or two to manage information about your partners, customers and prospects. In the initial stage, you may feel okay with compiling your clients’ business cards in a card holder or saving their phone numbers in your cell phone. Nevertheless, as your business starts expanding, you’ll realize the importance of a more systematic way to store and access client information.
CRM, or Customer Relationship Management, software is a useful management tool for all businesses, big or small. The reason behind this is that the success of any business enterprise depends on its consumers – or, more precisely, customer loyalty. Read the full entry
