Small business owners are signing up for Facebook pages in droves.
Dan Levy, Facebook’s director of small business, revealed last month that 15 million pages are run by small businesses around the world, up from 13 million at the end of 2012. (Tweet this stat!)
So, how can these small business owners use the newly launched Facebook Home to further engage Facebook-obsessed users and drive sales? Read the full entry
4 Comments
Social media use and strategy are on the rise among business leaders, marketing executives and practitioners from around the world according to a recently released Social Marketing Strategy report from Ascend2.
While many respondents in the survey cited that the most effective tactics are often the most difficult and costly tactics to use, they don’t have to be.
In this blog post, we’ll cover how you can effectively market your small business while on a budget. Read the full entry
Maintaining a blog as part of your business’s online presence can have a significant effect on both inbound traffic and leads.
Compared to companies that don’t maintain a blog at all, companies who post 15 or more articles per month generate five times more traffic. (Tweet this stat!) Furthermore, companies who have published more than 200 blog posts in total generate 5 times more than company blogs with less than 10 posts. (Hubspot). Read the full entry
More and more customers are shopping on their mobile devices, and mobile commerce revenues are expected to reach $31 billion by 2016 according to Forrester Research. Read the full entry
It’s springtime, and spring cleaning isn’t just for your house. Once you’ve cleaned out the garage and gotten your warm weather clothes from the attic, it’s time to do the same for your business.
As a continually evolving business, it’s important to take time each year to clean out the cobwebs. A simple and quick check of your business’s assets and processes will be just what you need to prepare for summer. Read the full entry
When your business relies on sales, you need to stay connected even when you’re on the road. Missing a client’s call or an incoming lead because you’re away from the office can have a huge impact on your revenues.
According to Forbes, the value of your incoming leads drops dramatically the longer you wait to contact them – after only 5 hours, your chances of making contact with a lead drops by 3,000 times as compared to calling within five minutes. Read the full entry
Do you consider yourself a marketer? If so, you need to make sure your content marketing is up to par.
Whether you are just starting content marketing or you feel you need to make your strategy a little better, there are always things you can do to improve your content marketing strategy. Read the full entry
Social media use continues to increase, on both the consumer and marketer side.
According to a report by BIA/Kelsey, social media advertising revenues will hit $11 billion within 4 years, up from $4.7 billion in 2012. That’s in the US alone. (Tweet this stat!) Read the full entry
In today’s world of social networks and digital connectivity, the lines are frequently blurred between personal networks and deeper relationships and how we handle them. A few years into the social media revolution, we connect with our social networks in person and with our in-person relationships on Facebook.
Which begs the question: Are all these interactions bearing the fruit of genuine relationships? Are these passing interactions something you can even consider significant? Read the full entry
The statistics could discourage even as sunny a soul as Pollyanna: Studies show that a high percentage of Customer Relationship Management (CRM) systems have failed to meet company expectations. In 2009, Forrester announced a failure rate of 47%.
That’s not to say the projects were complete failures. Most often, a project delivered some expected benefit, but still left users unsatisfied. Read the full entry
