Business names. They are the very first introduction anyone has to a brand or business, so when choosing a name, business owners tend to follow some basic rules. Many try to make it relevant and memorable, and, of course, some have more success than others.
Working in the lead generation business you see a lot of companies in a day. Some stand out more than others, and some you may not even believe are real until you see their website or call and someone verifies that, yes, it is an actual company.
The great thing about companies like this (other than the mid-work-day distraction they cause) is that they are memorable. These companies make my coworkers and me talk about their names and share their business with others, and at the end of the day that's what all businesses are aiming for, right? Free branding and exposure.
Related Article: Can You Own Top Ten Search Results For Your Business Name?
Though naming your business might seem like the easiest part, it's quite the challenge for some. There are a variety of business name generators out there that allow you to input a few key words about what it is that your business does, and it checks domain names to see what's available. This article lists the best 7 free generators, and if nothing else, they're amusing and might spark your creativity.
When naming your business, try and keep it short and to the point. Punny business names, like the highly popular That's A Wrap and Nothing Bundt Cake, can catch on when done right. But be careful with trying to be too clever; it can work against you sometimes or just get lost in translation. Be sure to check for an available domain name, and when you find it, have a couple of people take a look to see if it reads funny. There have been plenty of businesses that made the mistake of not realizing that their domain or company reads like something else entirely.
Related Article: The New Naming: Outrageous Job Titles
Here are a few great names we've come across that allow you understand what the business is about, while also giving you a laugh:
- Smooth Moves Moving Company
- Betty's Pie Whole
- Knead-Ful Things Bakery
- Spilled Polish Salon & Spa
- Rise and Shine (cleaning services)
- Once Upon a Horse Saddlery