Do you blame it all on the hard economic times or could part of it be related to not promoting the company enough?
The bottom line is outdoor signage has a direct impact on one’s business. Whether it is the standard, multi-dimensional or 3D signage you’re looking for, be sure to find something that best represents your company without leading you to rack up a major advertising bill.
In today’s cost-effective climate, more and more businesses are looking for the right mix of signage and savings at the same time.
When deciding on signage for your business, consider the following tips:
- Find signage that makes your business known, especially to the locals;
- Find signage that is catchy and will make people want to stop by. While you don’t have to go on a spending spree, use colors, imagery and lettering that someone will not soon forget;
- Purchase signage that is durable and will hold up in the elements if you do business in an area where weather is a factor;
- Since the name of the game is money, competitors may want to copy your ideas. Make signage that is distinctive to what you do and trademark when necessary;
- Make sure you have a location for the signage that will allow it to stand out. No sense paying for signage if you’re the only one who can see it.
According to different surveys, around 85 percent of most small business’ customers reside or work within a 5-mile radius of their business. That being the case, keep in mind that a percentage of those individuals will relocate out of the area over time, so you want good signage to attract new customers who move into the area.
Business owners also want signage that does not go over the top. If you have a blank white board, don’t feel like it has to be entirely consumed with letters, images, etc.
In some cases, white space is good.
By having some white space in your outdoor signage, you are not jamming the text and imagery altogether, therefore avoiding that overcrowded feel. This will allow the viewer’s eyes to see what is important and not feel overwhelmed by your message.
The other thing you will need to decide on is where to place your outdoor signage.
Should it be confined to the business itself or will you also look to advertise en route to your place? If money is available, think about placing a noticeable sign (billboard or the like) at a key entrance to town where it will make consumers think about visiting your business while in town. Perhaps consider placing signage in a major intersection along the way into town or mass transit location where people are likely to congregate?
When placing signage at the actual business, the good places would include a high and noticeable part of the building, an awning, or splashing it across a window.
Finally, will your sign be stationary or will you want it to revolve so that it gets a little more attention?
Given the fact that you may also need to change the message on the sign from time to time, keep your options open when purchasing the signage, especially if you’re going to have to adjust it from time to time.
With the right business signage in place, it will likely lead to better sales down the road.
Photo credit: Signguysco.com