Sharing your expertise and experience in the form of a nonfiction book can increase your business. If you have a business, you are a credible source enough to be an authoritative figure on the topic of the book. There is always a market for good how-to guides.
The choice to publish a book is a big one. The process can take more then a year and investment can be considerable, but if you persist, it can be successful and ultimately the best thing for your business.
When considering publishing a book you must:
1. Think about the subject matter, and make sure the information is extensive enough to publish a book.
2. Consider the commitment that you need for such a long-term project.
3. Be willing to take a risk.
Hire a ghostwriterAlthough you may be an expert in the subject of the book, you are probably not a good writer. Hire a ghostwriter to actually write the book for you.
Look for a literary agentA literary agent can represent you and present your work to book publishing companies. They often help with everything from the selling of the book to the business negotiations. It can be challenging to get a literary agent interested in your project.
Hire a publicistA publicist generates and maintains interest in your book. The writer can perform this task when finances are tight. The buzz surrounding your book can help it sell, and as a result, bring you more business.
Get a publishing house interestedA publishing house takes care of everything from the writing, publishing and printing to the pricing, packaging and marketing. A publishing house pays you in advance on book sales, so this is the fastest way to see return on your investments. It is challenging to get a book publisher interested in your ideas.
- Consider self-publishing if you cannot get a major book publisher interested.
- Publish an eBook if a regular book is not for you, or if much of your business is online.
- Market the book online, where it can reach masses for a very low price.