If you are a local book store owner, you already know many of the literary and informational needs of your community, whether they're the latest thrillers or more highbrow fiction. Meanwhile, you may have been wondering how to expand your business. If you haven't already considered the following markets, here are some that may work for your book store:
1. The college book store market
2. The graphic novel and comic book store market
3. The online book store market
3. The half-price or discount bookstore market
Appeal to the college book store marketFrom textbooks to foreign language verb dictionaries, all college students need books. If you live in an area with a college or university nearby, consider appealing to this market with a variety of hip and yet necessary finds.
Appeal to the graphic novel and comic book store marketTap into the longtime appeal of comic books by carrying them in your store. Aficionados quickly get hooked and may want you to hold the newest installment for them. Graphic novels are growing in popularity too.
Appeal to the online book store marketYour customers can just as easily order from online websites as they can from you. Promote your store by providing an accessible Internet book store or website.
Appeal to the half-price or discount bookstore marketMany book sellers sell discounted books. Appeal to your bargain hunters by having a bin or a couple shelves of half-price or heavily discounted books.
- As you expand your book store business, consider organizations of book sellers you may not already belong to, which exist all over the country and serve different markets.
- If selling college texts, make sure to find out which editions professors require.
- If you already have an online site, direct traffic to your site by linking to literacy and other sites, such as book review or special topic pages.