Magazine publishers are facing trying times as ad revenues decrease and start-up magazines fail by the dozens. To be successful as a magazine publishing company, publishers have to recognize industry and cultural trends, and gear their editorial copy accordingly. They can benefit by studying the successful publications of some of the industry's leaders, as well.
For news, trends and information on magazines for the 21st century, publishers can turn to several sources, from industry associations to news periodicals for the media. Successful publishers can consider:
1. Branching into custom magazine publishing.
2. Joining associations in the magazine publishing industry.
3. Keeping up with publishing trends and news in periodical publishing.
Discover custom magazine publishing as an avenue for revenueCustom magazine publishing is one area of the magazine publishing business that is growing, at a time when many consumer and trade magazines are seeing revenues shrink. Custom magazine publishing can run the gamut from developing a newspaper insert for a local business, to developing a specialty family publication for a local school district or hospital, for example. If you're currently publishing a magazine, consider branching into custom magazine publishing to add dimension to your services and bottom line.
Join an association of magazine publishing companies to learn more and grow your magazine businessJoin an association of magazine publishing companies to learn more and grow your magazine business
Find out industry news and trends to learn more about trade magazine publishing and periodical publiIf you want to learn more about publishing magazines and industry trends, look to publications and news sources that offer indications of where the industry is heading in the future, and what's working now. Also look to leaders in the magazine publishing industry to see the latest trends in the magazine business.
- No magazine publishing industry overview would be complete without a look at digital publishing. For many publishers, it's the wave of the future, and many periodicals may bow to the pressures of the Internet and turn their publications into digital publications as the popularity of iPhones and other digital media increases. Another major trend is custom digital publications with longer shelf lives than their traditional print cousins.