Broadcast consultants are invaluable when your radio station needs specialized media expertise or radio industry knowledge. Radio consultants provide important skills for radio stations or media companies seeking to plan new initiatives, develop strategic planning, refresh current programming or implement marketing campaigns. A radio station consultant can increase ratings and financial productivity by addressing essential programming issues, recognizing promotional obstacles and providing market focused services.
Before beginning your search for a radio industry consulting firm, it is important to define your consulting needs. Clearly identify the goal of your radio consultancy, including project scope, services needed, time frame and budget. This information will help you select the best radio consultant to meet your specific needs.
When selecting radio station consultants, research each consulting practice and evaluate the following:
1. How much experience do the radio frequency consultants have in developing solutions for your market demographics?
2. What services does each AM or FM radio consultant offer to increase ratings and provide bottom-line results?
3. How much should your business invest in creative broadcast consulting services?
Hire radio consultants that specialize in your marketSelect radio station consultants who are seasoned professionals with extensive experience in your station format and market demographics. Ask to see a list of past and present clients, and request references.
Choose radio consulting firms with proven skillsReview the media services offered by each radio station consultant. Evaluate each firm's experience and qualifications, and request successful project examples of the specific skill sets you need.
Select broadcast consultants that meet your budgetMany radio industry consulting firms utilize an hourly fee structure for short-term projects, while others operate on a retainer with a minimum time commitment for long-term relationship clients. Your radio consultancy cost will depend upon the scope of your services.
- It is tempting to save time by interviewing just one radio consulting firm. However, it is in your station's best interest to contact and interview several radio consultants to discuss your potential project. Two or three choices will provide you with the best possible match in skills, services, price and rapport for both you and the radio consultancy.