Sports marketing consulting requires many marketing and media skills. Sports consultancy requires you to have extensive knowledge of sports and sports franchises, plus skills in business, marketing and management. A sports management consultancy deals with all these issues for their clients, usually teams and franchises.
To learn the skills necessary to be a sports consultant, consider the different educational opportunities available, as there are many training options. Training may be specific to business and marketing, or provide a general overview of all areas relevant to sports consulting. The most comprehensive and successful sports consultants education and training opportunities include:
1. A bachelor's degree program in sports management or sports marketing.
2. Internships with a sports management firm.
3. Continuing education opportunities for sports management consultants.
Start your management consulting sports education with a bachelor's degreeTo begin a career in sports management and consulting, attend a school that offers a bachelor's degree program in sports management, sports marketing or sports business. All of these concentrations focus on different aspects of the business side of professional sports teams. A degree program will prepare you for internships and entry-level positions.
Barry University offers undergraduate and graduate courses in sports management. This program focuses on management skills for owning, operating and consulting collegiate and professional sports teams. Drexel University offers a sports management program that has four- and five-year options, with internship or co-op experience.
Find an internship with a sports management consultant firmMost degree programs facilitate internship opportunities for students. Some programs even require an internship with a sports team or organization to meet graduation requirements. An internship will help you get real-world experience in sports management and consulting. You can choose to work directly with professional organizations, or work with consulting firms that help to manage teams.
The National Basketball Association offers internship opportunities for college students in good standing who are studying a variety of sports-related majors, including sports marketing and management. The National Football League also provides summer and rotational internships for college students studying sports management.
Take part in continuing education opportunities for sports marketing consultantsOnce you graduate from a sports management or sports marketing program, you are qualified for most entry-level job opportunities. But to ensure further success in sports management consulting, you must find continuing educational opportunities. This may include graduate school, but it could also mean training courses designed to teach consultants new skills.
The Pro Sports Group offers training for a variety of sports-related careers, including sports agents, accounting and marketing for sports professionals. The Columbia University School of Continuing Education offers a master's program in sports management.