It's a complex and and treacherous landscape out there in the "big data" world. But if you can survive the the treck through the raw, convoluted heaps of data you now have access to, you'll be able to reach the summit and see the beauty in it all. So how do you endure and sort through your stockpiled data? By intelligently using business intelligence.
Business Intelligence (BI) -- transforming raw data into strategic business plans -- is revolutionizing the way companies market and sell their goods and services. Discover how companies are using customer metrics and insights to increase revenue and gain market share, and find out which BI vendors are on the rise. Our Business Intelligence Survival Guide infographic is completely free, to help you better understand the complex landscape of business intelligence.
Glossary of Terms
Drill Down/Up: The process to create summaries of data either more detailed (drill down) or less detailed (drill up).
Enterprise Portal: Access to BI software and reports via a password-protected website.
Executive Information Systems (EIS): Turnkey software with targeted level of detail for use by senior executives.
Granularity: Level of detail. The less detail, the lower the level of granularity. Conversely, the more detail, the higher the level of granularity.
Metadata: Describes the content, structure and processes of a data warehouse.
Relational Database System (RDBMS): Data organized by relations. In the broadest (and somewhat imprecise) terms, relations are defined as a series of yes/no propositions. Data queries sort according to what information is or is not contained in these relationships.
Structured Query Language (SQL): A standard programming language used to access and manipulate data in a relational database.
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