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Companies that specialize in new product research. Hire a product research firm to perform due diligence before moving forward with a new product idea.

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New product research | Marketing Donut

Using market research to create new products, test products and make existing ones perform and sell better. All about new product development (NPD), product  ...

What is product research? definition and meaning

Definition of product research: Component of market research whereby the characteristic of a good or service, that will satisfy a recognized need or want, are  ...

How to Do Product Research | Chron.com

One of the most important steps in product development is conducting thorough research. Product research is like a background check for a new product idea.

Marketing research - Wikipedia, the free encyclopedia

Marketing research is "the process or set of processes that links the .... Product research — This looks at what products can be produced with available ...

product research - The Free Dictionary

Noun, 1. product research - marketing research that yields information about desired characteristics of the product or service. market research, marketing ...

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Taylor & Francis Online :: Natural Product Research: Formerly ...

Natural Product Research. Formerly Natural Product Letters. Open Select models ; Peer Review Integrity. ISSN 1478-6419 (Print), 1478-6427 (Online).

New Product Research - Decision Analyst

Decision Analyst provides research and consulting services to help companies develop successful new products, including idea generation, concept screening,  ...

Journal of Stored Products Research - ScienceDirect.com

The online version of Journal of Stored Products Research at ScienceDirect.com, the world's leading platform for high quality peer-reviewed full-text journals.

Product Research - Power Decisions Group, Inc.

Product development marketing research serves several goals: new product design and market validation research, or assessing existing products. The goal  ...

Product Research Gear | Trial by Fire - Only the Best Survive

Featured Product. PRg's C.U.T. Kit · Click to Subscribe to our E-News · Newsletter Sign Up QR | Product Research Gear. Sitemap. Welcome · Products.

Product Research and Development | Mary Kay

Women everywhere want products that deliver results. At Mary Kay Inc., our expert team of scientists uses the most advanced skin care technology available to ...

Journal of Stored Products Research - Elsevier

The Journal of Stored Products Research provides an international medium for the publication of both reviews and original results from laboratory and...

Launching a New Product


Almost all businesses need to occasionally introduce new products for growth and profitability. Yet research shows that more than half of all new products fail in the first year. Product introduction builds upon initial plans made during product development. But getting the message — and your product — out effectively requires attention to every detail.

Your launch strategy should start with:

  1. Identifying sales channels
  2. Ensuring you have enough supply on hand
  3. Planning a media campaign

Consider an agency that specializes in new product introductions

Unless you have the expertise in-house, it pays to call in the experts for positioning, branding and other advice.

Educate your sales force and other employees

Make sure the front line — and anyone else with a need to know — understands the new product and the message you want to convey about it.

See how others have done it successfully

Take advantage of case studies and sample plans for product launches.

Get patent- and trademark-savvy

You can end up in court if you don't get it exactly right in these areas. Someone can steal your idea or logo or slogan, or you may unknowingly trample on another company's property.
US Patent and Trademark Office.

Measure your success

Gauge the buzz you've created — find out what customers are saying on blogs and through word of mouth, for instance.
  • Don't be afraid to try new media for your message. New magazines and Internet sites are springing up all the time.
  • Begin to build buzz through your employees. They're your first line for word-of-mouth advertising.
  • Consider the product lifecycle and make changes to your campaign accordingly.

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