Resources for Product Research

Companies that specialize in new product research. Hire a product research firm to perform due diligence before moving forward with a new product idea.
Medical Product Design and Development

Designers and developers of medical devices. more »

Market Research Data

Quickly find providers of market research data collection through market research surveys and focus groups. Browse data collection companies offering market research services inclu… more »

Brand Name

Resources to help you build and manage a brand name. Brand name management is crucial to ensuring a long and healthy business. Find branding services in our directory. more »

Trademark Registration

Informational resources for registering a trademark. Directory of trademark lawyers and other assistance for filing or protecting a business registered trademark. more »

Industrial Goods and Services

Industrial supplies and equipment and services, raw materials, goods and services. more »

Get Your Business Listed

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Industrial Supplies

Manufacturers and distributors of industrial supplies. more »

Clearworks

We listen to and observe customers and use those insights to help build products, services, messages and experiences that are relevant and compelling.

http://www.clearworks.net

Launching a New Product

Almost all businesses need to occasionally introduce new products for growth and profitability. Yet research shows that more than half of all new products fail in the first year. Product introduction builds upon initial plans made during product development. But getting the message — and your product — out effectively requires attention to every detail.

Your launch strategy should start with:

  1. Identifying sales channels
  2. Ensuring you have enough supply on hand
  3. Planning a media campaign

Consider an agency that specializes in new product introductions

Unless you have the expertise in-house, it pays to call in the experts for positioning, branding and other advice.

Educate your sales force and other employees

Make sure the front line — and anyone else with a need to know — understands the new product and the message you want to convey about it.

See how others have done it successfully

Take advantage of case studies and sample plans for product launches.

Get patent- and trademark-savvy

You can end up in court if you don't get it exactly right in these areas. Someone can steal your idea or logo or slogan, or you may unknowingly trample on another company's property.
US Patent and Trademark Office.

Measure your success

Gauge the buzz you've created — find out what customers are saying on blogs and through word of mouth, for instance.
  • Don't be afraid to try new media for your message. New magazines and Internet sites are springing up all the time.
  • Begin to build buzz through your employees. They're your first line for word-of-mouth advertising.
  • Consider the product lifecycle and make changes to your campaign accordingly.