So what's in a name? Well, a lot, according to most market research. Consumers gravitate toward products and businesses with the right associations in their monikers, and for new startups, a name can be almost everything.For businesses that are just getting off the ground, where that baby still isn't named yet, the web can be a great help in figuring out what others are doing, and how effective their options are. Web users can get business name meanings news and trends easily online, for:1. Giving that new shop and sign a perfect name and the right "business name history" that inspires trust and will encourage new customers to flock together and get contracts inked.2. Finding a replacement name for a dud business that is under new ownership or going through needed transition.3. Looking for names for offshoot businesses, new product lines, local chapters, or new branches. Check out business magazines for help with business name meanings and options Those who want to practice "naming the rose" that is their budding business can get help from online biz "magazines" that enjoy a wide circulation and a good reputation within the general business world. Do a quick business name check including what their research suggests about who's naming what and what the potential results are, while researching what a name will mean for your enterprise. Look to online news directory sites for more resources for a company name search Another way business leaders can get news on how names affect up-and-running shops is through "news gathering" by prominent websites that harness the traffic of the web-savvy business crowd and post relevant items on the trends in business naming. In the course of your business name search, sort through these introductory resources and take notes for brainstorming sessions on what your name will mean to customers. Find independent sources for business name meaning research Other sites are operated either by individuals or by smaller business blogging groups. These sites can get managers or owners additional information to use while sitting down and figuring out naming for a new business or how a name will reflect a "business name background."