Personal branding is one of the most vital aspects of marketing in today’s times. So much that research points out that only a mere 33 percent of folks have confidence in faceless brands.
So what does that mean to you? Just like any typical marketing strategy, you have to make your moves strategically while building a personal brand.
Building a worthwhile personal brand is not an easy feat by any means and there are hundreds of mishaps that could happen along the way.
A strong personal brand will ensure that your career and business both get a boost. It allows you to stand out from your competition, win new clients, and groom you into a successful entrepreneur.
However, in many instances, personal brand building can go wrong for a couple of reasons. If your personal brand building is suffering, there could be a couple of reasons for it.
Take a look at the six most common personal branding blunders below and how you can fix them.
1. Being Fake and Inconsistent
If you want your personal brand to be effective, then you should stick to being authentic. You need to simply be yourself-albeit the best version of yourself. Avoid fooling people by promoting something that you’re not involved in since your lies will be caught sooner or later and you may lose credibility.
Moreover, faking something is a total waste of time and energy just as Anne Morrow Lindberg once stated, “The most exhausting thing you can be is inauthentic.” Additionally, steer clear from inconsistent branding since it will confuse your target audience.
Additionally, your personal brand should have clear and well-defined guidelines which can be accessed by anyone involved with your brand including the sales team and marketers within your organization.
2. Being a People-Pleaser
People with strong personal brands usually take a decision after a thoughtful process and stand by it. Personal branding is mainly dependent upon how you inspire your audience and connect with them at a deeper level. However, you should be aware that you will not be able to please everyone. A people-pleaser usually ends up pleasing no one.
Be willing to take a solid stand on an issue and make it public. This will of course not go down well with some folks, but remember, your mission is not to please everyone. Know your mission and values and take a clear standpoint on every issue related to your personal brand.
3. Thinking Without Acting
Many people jump onto the personal branding bandwagon by building blogs and websites and creating social media channels without giving much thought to a strategic goal that will help them execute their plans. Successful branding requires having an executable plan based on your brand strategy.
You can achieve this by identifying your goals and getting to know yourself better by differentiating and discerning the compelling value of your brand. Basically, you will have to establish a brand value before you embark on building it.
Related Article: 7 Ways Your Personal Brand Sucks
4. Favoring Quantity Over Quality
Personal branding is not about the number of times you update your social media accounts or the number of articles you write, or even about the number of LinkedIn connections you make. It’s all about delivering value driven content. Quality should not be compromised for quantity in any way.
Quality is what will get you noticed and make you stand out, as well build a loyal following. Since there is a common misconception that you have to post consistently in order to be visible on social media, many times this strategy backfires as quality is overlooked in favor for quantity.
5. Focusing Exclusively Remotely (Online)
Because personal branding became popular with the advent of social media, many folks think that it is only supposed to be done online. Having social media accounts, guest posting, and running your own website are important online activities that you can do to promote your personal brand, but your daily actions and offline activities matter too.
Attending networking events and rubbing shoulders with influential people will do wonders for your personal brand since you will find new prospects. You can especially attract a local audience by networking offline since they are the people closest to you.
Related Article: Formula for Success Series: How to Build Your Personal Brand
6. Not Strategizing Well Enough
You have to make carefully planned and strategic moves in order to create a long lasting and effective personal brand. That means that you have to set achievable goals for your personal brand.
Your goals could be speaking at a major event like TEDx, meeting influential industry leaders and having them vouch for you or even creating influence among a larger audience. Whatever your goals are, you should document them, concentrate on them and measure your progress towards them. It will be better if you set weekly, monthly or quarterly goals and focus on achieving them and refine them when and where necessary.
The above-mentioned blunders need to be avoided at all costs if you aim to create a successful personal brand.