09/24/2009

A New Way to Assess Sales Hires

Managers often incorrectly base their sales hiring decisions on characteristics like looks or industry knowledge. While these can admittedly contribute to a salesperson's success, they don't adequately measure if an employee can actually sell. In fact, not even a traditional sales personality test does that. DanJoy helps remove some of the guesswork from sales hiring with its Joy Tests of Total Sales Ability. The company offers a free trial, which gives you access to 10 free sales assessment tests. --Brian Luskey, Associate Editor

07/16/2009

Ensure Quality Clicks for Your Pay-Per-Click Dollars

After years of developing click quality standards, the Media Rating Council, an online ad industry group, and the Interactive Advertising Bureau, a publisher-focused organization, have awarded the first-ever click quality certifications to four leading Web sites, including Business.com, Google, Microsoft, and Yahoo! Now, you can finally ensure that the clicks you pay for are generated by honest leads who are genuinely interested in the product or service you're advertising. In order to receive accreditation, sites are rigorously tested against strict industry standards. When deciding where to spend their pay-per-click dollars, online advertisers can now gauge their options objectively. --Brian Luskey, Associate Editor

03/19/2009

Ads are Front Page News

Ever wish you could get favorable coverage of your business on the front page of your local newspaper. You may be able to buy it. The Los Angeles Times recently ran an ad for NBC's new show "Southland" on its front that looked like editorial copy and took up half of the left news column, making an L at the bottom of the page with a continuation of the ad that was clearly ad-like. Newspapers have been experimenting with new ad units on the front page, once a no-go zone for advertising, including spots to the left and right of the paper's name, reports the New York Times. --Jeff B. Copeland, Content Product Manager

03/11/2009

A Web Marketing Solutions Bonanza

At Business.com, we often marvel at the pace of innovation in the online marketing space. What's particularly stunning is the number of web marketing players, and their eye-popping array of new and evolving solutions for businesses. There's so much happening its hard to keep pace. Fortunately, the annual OnMedia 100 list sorts out the truly great ideas being executed by great teams. The 2009 list is a marketing solutions bonanza. If you aren't exploring some of the new and rapidly-changing options for upping your online ante, you ought to be. -- Daniel Kehrer, Editor of Business.com

ONLINE ADVERTISING

Online Advertising

Making the Most of Online Advertising

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MEDIA PLANNING AND BUYING

Media Buying

Pricing and Costs of Media Planning and Buying

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ADVERTISING SIGNS

Business Signage Basics

Making the Most of Advertising Signs

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Advertising News and Views

A New Way to Assess Sales Hires

Ensure Quality Clicks for Your Pay-Per-Click Dollars

Ads are Front Page News

A Web Marketing Solutions Bonanza

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