The cosmetic industry offers consumers an array of products with cosmetic ingredients formulated to deliver healthy, youthful looking skin. To address the diversity of skin types, when developing products, manufacturers include ingredients in cosmetics designed to help acne-prone skin, dry skin and sensitive skin and market them accordingly.
A key to any successful cosmetic product is the ability of cosmetic producers using cosmetic ingredients effectively. For example, if producing a product designed for sensitive skin, they would not include ingredients such as fragrance, menthol, sodium lauryl sulfate or TEA-lauryl sulfate because they are irritants. Instead, they would include hypoallergenic or non-comedogenic ingredients.
Items for cosmetic producers to take into consideration include:
1. Researching cosmetic ingredients to learn what role they serve
2. Using natural ingredients in makeup
3. Using ingredients that have anti-aging qualities
Determine the best cosmetic ingredients for your companyEducate yourself about the various cosmetic ingredients that are contained in the cosmetic products you use or plan to use. A cosmetic ingredient dictionary is a useful resource to learn about what the purpose of each ingredient is, as well as if there are side effects such as redness, breakouts of acne, dryness or skin that may become sensitive to sunlight.
Use natural makeup ingredients when manufacturing your productPeople that have sensitive skin or blemish prone skin prefer to buy cosmetics that have natural ingredients to help prevent irritation. If you must include ingredients that are not natural, avoid ingredients such as cetearyl alcohol, cocoa butter, coconut oil, isocetyl stearate and sodium laureth sulfate as they are irritants. Instead, select ingredients such as benzoic acid, glyceral stearate SE, olive oil and sodium laureth sulfate.
Incorporate cosmetics ingredients that have anti-aging properties into your productsSociety's desire to maintain a youthful appearance has resulted in more and more cosmetic products incorporating anti-aging ingredients into their product formulations. Buy cosmetics ingredients such as tretinoin, alpha-hydroxy acids, beta hydroxyl acids, antioxidants, collagen, elastin and hydroquinone, as they work to reduce wrinkles and fine lines, skin discolorations and produce smooth skin. One should exercise caution when using these products as they may cause some skin irritation and increase their skins sensitivity to sunlight.
- When marketing your product, be sure to provide samples and/or coupons to consumers so they may test the product to determine if the makeup ingredients affect their skin. Hopefully, they will make future product purchases.