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If you own a small business that sells home décor, you may find it difficult to compete with larger companies. They purchase items in bulk, which allows them to offer lower prices to their customers. You can find a competitive edge in this industry, however.
Consider specializing in a certain style of home décor, such as country, shabby chic, or art deco. When you specialize, you can turn a small space into a comprehensive collection of items. You can also become the go-to person in your community for customers who want special gifts, advice on interior decorating, and the perfect piece for that empty space beside the sofa.
Develop a business relationship with local craftsmen so you can offer handmade furniture and quilts, one-of-a-kind paintings and photographs, custom pottery, and more. Unique, high-quality items can command higher prices than low-cost, mass-produced items such as prints. Purchase the rest of your items from wholesale suppliers.
You can greatly increase sales by developing an Internet presence. Attract customers to your website by creating informative articles and blog posts about home décor. Post high-quality photos and descriptions of your items, and offer promotions such as free shipping for orders totaling $30 or more. For more information on selling home décor, visit the links on this Business.com page.