Home Decor
Tips & Advice to help you make your decision on Home Decor
If you own a small business that sells home décor, you may find it difficult to compete with larger companies. They purchase items in bulk, which allows them to offer lower prices to their customers. You can find a competitive edge in this industry, however.
Consider specializing in a certain style of home décor, such as country, shabby chic, or art deco. When you specialize, you can turn a small space into a comprehensive collection of items. You can also become the go-to person in your community for customers who want special gifts, advice on interior decorating, and the perfect piece for that empty space beside the sofa.
Develop a business relationship with local craftsmen so you can offer handmade furniture and quilts, one-of-a-kind paintings and photographs, custom pottery, and more. Unique, high-quality items can command higher prices than low-cost, mass-produced items such as prints. Purchase the rest of your items from wholesale suppliers.
You can greatly increase sales by developing an Internet presence. Attract customers to your website by creating informative articles and blog posts about home décor. Post high-quality photos and descriptions of your items, and offer promotions such as free shipping for orders totaling $30 or more. For more information on selling home décor, visit the links on this Business.com page.
Home Decor
Relationships with home decor distributors will give you an edge in the home interior decorating businessBy Angela Kovalyak, Freelance Writer/Editor Kovalyak Editorial, Ltd. If you are in the home and garden decor industry, then you need to be ready to provide anything a client might request. From country home decor to crystal chandeliers, you need to have access to a plethora of home decor accessories.
The best way to offer your clients a large number of products is to set up a rapport with a few different home decor distributors. Not only will this relationship help you find what your clients need, it will help you with pricing and hard to find items.
In order to set up this business relationship, you first need to find home decor distributors that meet your needs. Here are a few things to keep in mind as you look:
1. Does the distributor offer a large selection of home decor furniture, lighting, art and accessories?
2. What is the policy on returning home decor items, such as art, if the client is not satisfied?
3. How long will it take the order to arrive? Will the home decor distributor offer free shipping?
4. Does the distributor offer a home decor catalog with current items?
Finding the right home decor distributor is one of the most important items on your business agenda. It is as important as knowing the styles and trends in interior design.
Keep up with home decorating trends
Join a home interior decorating association or subscribe to a home interior decorating magazine. Not only will these help you find great distributors, they will also help keep you up-to-date on new styles and home decor trends.
Try:
Home Furnishings Independents Association (HFIA) offers membership to anyone in the home furnishing business. Certified Interior Decorators International (C.I.D.) is a professional organization for people in the home interior decorating business. To view a list of home decorating magazines and the Interior Decorators' Handbook, visit The Isabell Company. You can order the book or subscribe to any of the magazines on this website. This website also offers discounts to people in the interior design industry. Interior Design magazine offers yearly subscriptions, but some of the articles are available online for free.
Find home decor distributors that offer a little bit of everything
Distributors that sell a little bit of everything for the home may be very beneficial to your business. They usually offer a nice selection of items. Regardless of client taste or style, you will find something that meets your client's needs by using a home interior distributor that offers a variety of items.
Try:
Home Decorators Collection offers a nice selection of home decor, including wall home decor and home decor art. Home Decor and Garden Supply offers wholesale home decor, including garden decor. You need to contact them to request prices for their unique items. Steelz has a nice selection of products, from lighting to home decor furniture.
Research the home decor distributor you choose
Your business is on the line. You need to make sure that you choose a reliable distributor, so do the research, and check out the ones that seem appealing.
Try:
Council of Better Business Bureaus (BBB) is always a good place to start. You can research a company by name. You can also search for BBB accredited businesses if you have not yet found a good home decor distributor. You can use the American Society of Interior Designers (ASID) to search for industry partners and businesses.
- Unless it is absolutely necessary, try to avoid buying anything from a chain home decor retail store. Items in these stores tend to be pricey, but not unique.
- After you finish a project, present your client with a few home decor gifts that compliment the rooms you designed. This will let the client know that you appreciate their business.
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