When thinking of bird care, the bird cage is usually the first thing to come to mind. However, providing a full range of supplies for birds and their owners is much more than a cage and some seed. Despite the "bird brain" stereotype, birds are very intelligent and have a wide array of needs to stay healthy and happy.
Consumers tend to prefer a one-stop approach to shopping. To provide the optimum shopping experience, you should stock bird supplies that address the full range of avian needs. If possible, use distributors of wholesale bird supplies for a better chance at providing unique items at competitive prices. Stock your inventory based on these three basic categories:
- Stock housing and bird cage accessories in a variety of sizes.
- Address the bird feed, watering bottles, toys and treats needs of a wide range of birds.
- Provide health and hygiene supplies to give your customer access to everything they need for their chosen breed of bird.
Provide a bird cage and bird cage accessories to best suit your customers' birdsEach size and breed of bird presents different housing needs. To anticipate this, stock cages in three basic sizes. Small and medium cages suffice for birds ranging in size from finches to cockatiels. Large birds, such as parrots, need large cages with exercise areas. You can also stock activity trees and play stands to provide a full range of options for large bird customers. For consumers with multiple large birds or breeding interests, offer indoor/outdoor aviaries to provide the largest space opportunities. Offer perches, feed holders, and possibly nesting boxes to round out your housing inventory.
Provide a well-rounded selection of bird feed and care suppliesTo provide for the variety of feeding and maintenance needs, you will need to stock a large selection of bird feed, bird toys, and other bird care supplies. As with cages, provide a toys appropriate for each bird sizes. Other common items are cuttlebones, mirrors, chewing ropes and toys for large birds and treats of various kinds. All birds need a water bottle or dish appropriate to their size and that of their cage.
Offer health and hygiene supplies for birds to complete your inventoryEven the best diet doesn't equal the natural diet of exotic birds and they will often need nutritional supplements to maintain optimum health. You should also provide misting supplies to meet the needs of rainforest species who need to keep their feathers damp for maximum comfort. Experiment with other grooming, cage cleaning, and first-aid products to see which sell best with your customer base.
- For a cost-effective approach, stock a large inventory of the pet bird supplies used most by casual bird owners. Then, provide a display area or catalog of your more extensive, and more costly, offerings as a special order area. Make sure your price point is competitive enough to overcome lack of immediate availability.