Search Engine Optimization is without a doubt a crowded industry.
Being the number one driver of traffic to content sites (surpassing social media by more than 300 percent), it has grown to be one of the most in-demand inbound marketing strategy for online businesses.
This brought forth countless SEO agencies and freelance consultants that made the SEM scene brutally competitive.
Don't worry, there is still hope for new SEO startups.
If you are bold enough to rise to the challenges of a crowded market, then here are some of the best tips that can help your way.
Build a Beautiful Homepage
To consider yourself as an authoritative digital marketing agency, you need an official homepage that represents your enterprise while also highlighting your flair for establishing a web presence. Building a professional business website for your brand should be your priority as a new agency.
Whether you have web development experience or not, WordPress is clearly the best time-saver when it comes to building a beautiful website. It is easy to install, much easier to use, and gives you access to numerous plugins and themes. These are the building blocks that will help you build a professional-looking and functional website.
When building your website, don’t forget to choose themes with layouts that are optimized for conversions. The theme should also be mobile-responsive and SEO-friendly. Apart from the theme directory, you can visit a resource site like Colorlib to find free themes that fit the bill.
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Find Potential Leads
After building your site, the next step is to start deploying lead generation strategies. Several options can help your new agency site gain traction and become recognized. Here are some of the things you should consider:
- Professional Networks: One of the easiest ways to generate leads is to build your brand’s profiles on freelancing networks such as Upwork and Freelancer.com. These are where potential clients are already looking for companies like you. Just remember that when bidding for clients, make sure you offer specific benefits and actionable steps to compel them to work with you. You may also consider social media networks, especially Twitter and Facebook.
- Other Businesses: Forging partnerships with other businesses and influencers is also a great strategy for establishing a lead generation channel for the long-term. These are businesses that are also involved in the digital marketing space, from content marketing agencies to web developers. The key here is to formulate terms that both parties can agree with. Usually, you can offer a commission for every lead they direct to you. To help you grow your network, consider attending seminars or other local events.
- Classified Listings:
Also, consider looking for listings such as Craigslist to find potential clients. Apart from local searches, you can use a tool like Search Tempest to find customers in other locations. Finally, you should also put the effectiveness of your SEO strategies to the test and apply it to your site.
Use SEO Website Auditor like MySiteAuditor
When building your site, it is important to offer elements that can highlight your expertise from social proof to testimonials. You need your leads to see your brand as a credible SEO agency. This is essential for closing more sales and getting more leads from referrals.
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Another useful strategy is to embed an SEO auditing tool like MySiteAuditor on your homepage to improve user experience. It also gives your audience a sense of urgency when they see how long they have to go before they reach Google's first page. It is also very easy to set up. You can either use the integrated WordPress plugin or generate a code you can embed on your site.
When done, your visitors can now obtain an SEO score for their site simply by inserting the URL. The entire process is automated, and you only need to check your email for the newly generated leads. Just remember to personalize your auditing tool by adding your logo, changing the colors, and adding your contact information.
Prepare a Report
Reaching out potential leads through emails can be risky. Bad copy can ruin your reputation and compel your audience to put your address on the spam list, losing that customer forever. This is why you should see to it that you send relevant and meaningful emails.
As shown above, setting up MySiteAuditor automates a similar process for you "walk-in" visitors. However, when reaching out to highly valued prospects and those who have not been to your site yet, you need a more formal approach.
RankWatch’s Website Analyser tool is a free auditing tool that can provide a website analysis within seconds. All you have to do is to insert the URL of your prospect, add relevant keywords they could be targeting, and then click "Submit". You can then download the full report and incorporate it in your email.
Remember that personalizing your email and adding valuable information is the key to establishing your credibility and attracting more leads. By adding an SEO report to your message, you are also showing your prospect what’s wrong with their current strategy. This is where you should offer yourself as the best candidate to do the necessary optimizations.
Follow the Best Inbound Marketing Practices
Always remember that content is the lifeblood of any inbound marketing strategy, including SEO. You can drive in more leads by living by the best inbound marketing practices for your agency site’s content.
The first thing you need to focus on is a list of topics for your content. Remember that one great question is better than several irrelevant articles that no one is looking for. Make sure your content has essence and inspire your audience to take action after reading. You can add visual content to improve the reader's experience and engagement.
To help stir buzz around your SEO blog, make sure you integrate your blog with social media. By researching your social media audience, you can craft the right content that can maximize engagement. You can also identify when they are most active to gain maximum exposure for your content.
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Founding and growing a new SEO agency is indeed a daunting challenge. However, it is still one of the most enterprises in the age of digital marketing, as long as you lay the proper foundations that can support your brand's growth. This starts with a beautiful homepage, effective lead generation, and inbound marketing.