Not only is content marketing here to stay, but this trend is picking up steam with each passing day.
Not convinced? Here are two statistics shared by the Content Marketing Institute:
- 92 percent of marketers have implemented a content marketing strategy.
- 60 percent of business to consumer marketers (B2C) and 58 percent of business to business (B2B) marketers are planning to spend more money on this strategy in the future.
Let’s put it this way, you can either join the content marketing revolution or get left behind. While the choice is yours, it goes without saying that you don’t want your competition to pass you by.
Doing It and Doing It Right
Just because you have implemented a content marketing strategy doesn’t mean you are on the right path. In fact, you may be making mistakes that hold you back from reaching your goals and achieving a high level of success.
Eliminating the following mistakes from your content marketing plan will have both an immediate and positive impact:
1. Repeating the “same old, same old” time and time again. When it comes to content marketing, you want to say something unique. You want to share advice and guidance that can truly help your audience in some way, shape or form.
When it comes to creating detailed, unique content, there are two blogs that immediately come to mind:
It’s not that these blogs are so different than the rest in terms of the topics being covered. What is different, however, is the depth of the content and the stance the author takes.
2. Using content marketing for all the wrong reasons. Believe it or not, there are still people out there who care about nothing more than building links. They don’t care about building a brand. They don’t care about their online authority. All they want is links from other sites.
Don’t let this mindset get in your way of achieving success.
Content marketing is all about building relationships, sharing advice, and audience engagement.
Are you going to receive links along the way? Probably. But don’t let this drive your entire content marketing plan.
Forget about link building. If you don’t leave this in the past, Google could soon penalize your website.
3. Creating low-quality content. Go back 10 years in time and Google didn’t care much about the quality of your content. This sounds harsh, but it is true (for the most part).
To achieve high search engine rankings, marketers were stuffing website and blogs with “thin” content that did not provide much value. Marketers were spamming their content with keywords. Essentially, they were writing content to please the bot, not the human.
If you think this will work in today’s day and age, you have another thing coming. Not only does Google look down upon this tactic, but your readers will see right through it as well.
Read this post by Marketing Land. It talks about how to optimize your content for success. From a quality perspective, this means the following (and much more):
- Using proper grammar.
- Matching content length with the topic, ensuring you cover every detail without any fluff.
- Clear, readable content.
Has your content marketing strategy come up short in the past? Are you struggling to understand what has gone wrong?
There is a good chance you are making one or more of the mistakes above. Cut these out of your content marketing plan for better success down the road.