Infographic: it's one of those words that has been floating around marketing departments for a good few years now; five years according to Google Trends. And since they first started making an appearance in our search engines, searches for infographics have increased by 80%.
Infographics, in case you've been living under a rock and haven't already seen one, are visual representations of data. They're useful, educational, but more importantly, they're fun!
So, Why Should You Use Infographics?
In contrast to the above statistic, people only remember 20% of what they read and 10% of what they hear, so visual content really is the best way to get your message across to your customers.
Data is so much easier to digest in a visual format because it's more interesting. Illustrations are more eye-catching than words and that's what draws us in. Think about when children first learn to read. We give them picture books because they capture their attention and make the learning process more fun. This isn't something that leaves us as we age.
As adults we still love visual content, in fact, 40% of people will respond better to visual information than plain text.
It's quickly becoming human nature to share content that we enjoy because we want our friends, family, and colleagues to be enlightened, inspired, and wowed just like we were! Take a look at this snippet from an infographic:
It's colorful, eye-catching, and informative. Now, imagine it without all the visuals. It would just be a long list of data. Would you share that? Almost definitely not, because lists are boring, infographics on the other hand, are brilliant.
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As we've already mentioned, infographics are memorable and shareable, this is a perfect formula to drive more visitors to your site. Infographics are shared across a number of different mediums and once they are made (and you've paid your one-off fee) they are there, circulating the internet forever. So, infographics are constantly able to drive people to your site, even years after they have been created.
So now you know why, I guess the only thing left to find out is how to use infographics.
1. Simplify your Business Processes
83% of content marketers feel that content should educate or inform. Just like picture books, infographics are great educational tools. They break information down into an easy to digest format. This is why infographics are great at helping you describe or explain your business processes to customers.
If there is a certain application or service within your business that your customers aren't using correctly, or are finding difficult to use then this can result in lots of support calls and emails. By creating an infographic you can cut support calls and increase staff productivity.
2. Present Survey Data
Numbers can be quite daunting for most people, but by presenting numerical data as colourful graphs, charts, and diagrams they can become much easier to interpret.
Visual data is processed 60,000 times faster by the brain than text, so if you ever have any data to present it will be much more brilliant if you present it as an infographic.
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3. Tell a Story
Story-led infographics are becoming increasingly popular, and they're a great way to tell your brand story. Infographics do not solely have to be about presenting data and stats. Customers love to read up about brand stories because it makes your business more human-like, which in turn makes you easier to trust and do business with.
Check out this snippet of an infographic below:
This infographic sets up a great story, as well as doing everything else that infographics are great at, mainly presenting statistics and educating the viewer.
So, what's next?
Get them out there!
In order to best utilize your infographics you should place them in front of as many people as possible. This can be done by sharing them on your blog and social networks, and also through outreaching. Infographics are loved by marketers and customers alike, by creating your own you will stand out as an innovative, fun, and educational brand.