the right small business CRM software, consider the features you need and those you can do without. Features can range from simple contact management, customer service and support to more sophisticated sales automation, marketing automation, partner relationship management, analytics and Web integration. Replace your “gut instinct” with well-chosen CRM software and you’ll be able to:
- Mine your existing customer base.
- Increase customer retention.
- Reduce costs.
- Manage customer trends.
Tap small business CRM software to automate sales
Sales force automation (SFA) and CRM for small businesses allows your company to reduce administrative tasks and boost team productivity. By automating sales efforts, you can better manage the sales cycle, cutting time and human error out of the process.
Target marketing by tapping customer management software
Pitches are most successful when they reach an interested audience. A small business CRM software system analyzes your customers and sales leads to facilitate targeted marketing.
Cut complaints using customer service software
Customer service software brings efficiency and speed to customer relationship management, reducing the threat of the unsatisfied customer.
Manage partner relationships with customer service software
Customer relationship management software helps your company manage partner relationships by automating contact and synchronizing efforts to create efficiency and partner loyalty. It helps you make the most of your small business CRM software.
Tie customer relationship management to analytics
What’s the good of all that data if you can’t make sense of it? CRM software sorts and analyzes customer data for use in creating new products, target marketing and finding efficiencies.
Mobile CRM software puts knowledge into the field
Increasingly, technology functions far from the traditional desktop. Mobile CRM software offers just-in-time information on customer data, shipping and stock information, cutting guesswork and time out of the process.
- Research the software provider’s customer history. Some companies have particular specialties such as automotive CRM software or small business CRM software.
- Seek additional input from independent sources such as associations and trade publications.
- Be realistic. Customer management software is a tool, not a silver bullet.