With the majority of marketing tactics existing in the digital space, direct mail is often a discarded and overlooked communication channel. Contrary to popular belief, direct mail marketing still holds a lot of opportunity in reaching a targeted audience for specific industries.
So has technology and digital communication completely done away with the need for paper promotion? With a typical response rate of 1-10%, direct mail hasn’t resigned itself to a thing of the past just yet. In our Direct Mail Checklist for SMBs, you’ll discover the advantages of using a direct mail service, how to deliver a message that sells, and average costs of this direct marketing approach.
Aim for your targeted demographics by utilizating direct mail and download our checklist below.
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- The typical response rate of direct mail is 1-10%
- 28% of direct mail in 2012 was set aside for future use
- What you can expect to pay for each piece
- The average cost of list purchases