Direct mailing is a very effecting marketing tool and finding the right direct mail equipment will make the job much easier. It is a great way to reach a target market quickly and for a cheap price.
Once direct mailing has been established as an effective way for you to get more business and you see direct mailing as a long-term solution, it may be in your best interest to invest in your own direct mailing equipment. Consider the following when buying direct mail equipment:
1. Honestly assess your needs to avoid overspending on direct mail equipment.
2. Consider other factors besides cost, such as replacement parts and ease of repair.
3. Invest in quality products instead of buying the cheapest direct mailing equipment available.
Shop around for prepress direct mail marketing equipmentPrepress equipment includes plate processors, litho-cameras, film processors, graphic exposure frames, scanners and workstations. Prepress is what turns the actual images and words into a usable format.
Get the perfect offset printing direct mail equipment to fit your businessThere is a wide range of offset printing equipment available from very small offset presses to huge industrial offset presses. There are presses that are envelope-sized, flier-sized or full sheet (8.5 by 11) sized.
Buy the right digital imaging and laser printing direct mail equipmentHigh-quality digital and laser printers are available from many stores. The best places to find affordable options are office supplies stores.
Find finishing direct mailing equipmentFinishing equipment may not seem essential, but will make direct mail marketing much more time effective and efficient. Finishing equipment includes cutters, folders, inserters, tabbers and pallet lifts. This equipment can wait if finances are limited, but are worth the investment if you have the funds.
- Consider buying used direct mail equipment, which may still be in perfect condition but can save you a lot of money.
- Invest in only one piece of direct mail equipment at a time if a large one-time investment is not possible.