Full-service advertising agencies in Utah create, plan and produce advertisements, public relations pieces and other sales training and promotion materials. They are your 'one-stop shop' for everything promotion-related so you don't need to work with multiple companies to get the job done.

Your small business needs advertising to connect your product or service with your customers. You can advertise on your own and hope it's enough or you can choose to hire a Utah full-service ad agency to help you decide the best marketing strategy.

Hire advertising agencies in Utah to:

1. Increase profits with brand awareness. Utah ad agencies use multiple forms of promotion to allow people to find you.

2. Gain a new creative perspective from advertising professionals.

3. Help local economy by choosing marketing agencies in Utah communities near your business.

4. Allow someone else to handle promotions so you can get back to your job.

Action Steps
The best contacts and resources to help you get it done

Establish a budget and identify your needs before considering advertising in Utah

Look at your previous advertising plans and start a list of strategies that worked and didn't work. Think about where you'd like to see your business promoted and how much you're willing to spend to make it happen.

I recommend: Research Utah advertising companies such as Cog Box and Fuel Marketing to find out what types of services, such as web design & development and online presence, you may want to consider. Clearly identify your budget and advertising needs before contacting advertising firms.

Promote local business by searching for Utah advertising agencies

Find Utah advertising agencies near your place of business. Ask colleague friends for recommendations and begin listing local firms you may want to contact. List about 12--no more than 20--agencies in your area.

I recommend: Browse company websites for a first glimpse into how the firms operate. Utah advertising agencies like Holmes & Co., a health-advertising firm and Power Media Group, a leader in image consulting, assist you with photography, copywriting, editing and media planning.

Contact the advertising agencies in UT that fit your criteria

Narrow your list of choices to a more manageable list of 6 to 10 options. Contact full-service advertising agencies in Utah and set up meetings to discuss what the companies can do for you. Take in your list of needs and previous strategies and ask any questions you have about the process.

I recommend: Ask for current portfolios and to meet the staff you'd be working with--not just the manager in charge. Get an updated price list and listen closely to the presentations from firms like Studeo and Crowell Advertising.

Hire a Utah ad agency and begin your new campaign

Consider the best advertising firms Utah has to offer and make a decision based on your meeting, budget and timeline. Start with small tasks like a few print ads or press releases and move up to larger campaigns involving website development and trade show exhibits.

I recommend: Choose the Utah ad agency that best fits your needs. Utah firms such as Infogenix and Interlinx Group allow you to combine services in diverse areas such as software development, consulting, graphic design and copywriting to give you a well-rounded marketing campaign.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Continue other forms of free advertising in Utah such as word-of-mouth promotion, a MySpace page and business partnerships.