Several factors affect advertising jobs news and trends. Technology has been one of the greatest contributing factors to a change in creative advertising jobs trends. The need for advertising jobs has grown as advertising methods are becoming more diverse. Companies advertise through radio, billboards, television, Internet, paper media, and more. When looking for a job in advertising, it is important for your company to be up to date on all of the latest news and trends.

Money Magazine listed advertising public relations as one of America’s top 50 jobs. The field continues to grow. Near every company and business has a public relations department. Ad advertising has also taken a huge step up in advertising market. Recent figures showed companies combined spend $150 million or more per year on ad advertising and more than $160 million per year on promoting sales through coupons, samples, and sweepstakes. When looking at advertising jobs news and trends, think about the following:

1. Which area of advertising job postings does your company publish the most often?

2. Which advertising job areas do business magazines feature?

3. How has new media changed the way that you deal with advertising jobs?

Action Steps
The best contacts and resources to help you get it done

Look to business magazines regarding jobs in advertising news and trends

Business and career magazines keep up with the latest on the advertising job market. Look to magazines to let you know which advertising areas are booming and which ones are decreasing. Increase your staff and publish postings for advertising jobs in the areas that are growing.

I recommend: Inc.com often features articles on the future of advertising. IHT also displays advertising articles.

Consider adding to your public relations advertising jobs

At one point in time, advertising agency jobs were in control of advertising. However many small firms and businesses now have public relations departments that control the company advertising. Small companies also offer marketing advertising jobs. Think about letting your PR department carry out your advertising needs.

I recommend: Vault gives readers information about companies and jobs in public relations advertising. It also allows businesses and readers to comment. Career Overview states expectations and required education for jobs in the growing advertising public relations field. Use these as sources for adding to your business.

Jump on board with new trends with new media advertising employment

New media has expanded the field of advertising. Advertising takes place online and with interactive television; these areas of advertisement are rapidly growing. As advertising media jobs change continuously with the introduction of new technology, be sure you hire persons with technology specialties.

I recommend: Website Magazine discusses the new trend in online advertising and gives ideas about jobs. NY Times examines the new phase of ads through interactive television.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When considering hiring a person for a career in advertising, choose someone with a particular area of focus. Employees need some information in all areas but having a staff member with a specialty gives your company an expert. Also, look for someone who can quote professional development activities in which he or she participates.

Advertising jobs are highly sought after. After all, who hasn't seen a commercial and thought to themselves, "Hey, I could do that!"

The good news is that jobs in advertising are much easier to come across than you may have thought. With the right education and dedication, you will easily be able to start your career in advertising.

If you are interested in advertising employment, you should:

1. Be prepared to work long hard hours.
   
2. Gain some experience in marketing. Advertising jobs are easier to land if you have some experience.
3. Enjoy working in a high-pressure environment. Deadlines are often tight in this industry.
4. Be able to work well with others. Teams of professionals design most of the creative advertising jobs. You should be able to work in a group.
   

Action Steps
The best contacts and resources to help you get it done

Get your advertising career off to a great start with an internship

Many advertising professionals got their start with an internship. These are usually unpaid but offer a great opportunity to gain the experience necessary to get advertising employment later down the line.

I recommend: Rising Star Internships lists many internships that are available in advertising all over the US. Check there first to see if there is one available in your location. Vault.com also lists several internships in advertising.

Use a professional recruiting service to up your chances of getting your dream position

A recruiting agency can give you a leg up on the competition. They may have the connections you need to secure the best advertising jobs.

I recommend: DCA Professional Search specializes in placing Hispanic marketing and advertising professionals with a company that works best for them. DF Bryant & Co. is another professional recruiting agency that specializes in advertising jobs.

Apply for jobs in advertising using advertising job postings websites

Many websites offer advertising job postings. These websites will allow you to search for jobs in your area and apply online for them. They are a convenient way to find jobs in the advertising industry.

I recommend: Talent Zoo is an excellent website for those who are looking for marketing advertising jobs. MarketingJobs.com is also a great resource for advertising agency jobs. Both of these sites allow you to upload your resume so that potential employers can find you.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Most people find advertising jobs through their connections. Don't be afraid to look for networking opportunities in your area.
• •  A creatively designed cover letter and resume may give you an edge. Highlighting your creative skills can make up for a lack of experience.
• •  There's no doubt about it. Competition can be fierce in the advertising industry. One way to stand out is to have your resume professionally written. Professional resume writers will help you to spruce up your resume so that advertising agencies will notice it.

Advertising jobs key terms are very important to the profession. While the number of available jobs in advertising is growing, the field is still competitive. Therefore, it is essential to be as selective as possible when hiring a new advertising employee or trying to get a contract with a potential client. Using proper advertising lingo can put your company a step ahead of the rest.

Like many other fields, advertising has a language all of its own. Each type of media within advertising has specific key terms. Correctly using the terms associated with advertising can greatly add to the impression that your company gives your clients. When thinking about advertising jobs, consider the following:

1. Which advertising jobs key terms is it important for your employees to know?

2. Which type of advertising media jobs does your business target?

3. What type of training do you prefer for employees for a career in advertising?

Action Steps
The best contacts and resources to help you get it done

Quiz prospective hires over these key terms in radio advertising jobs

Certain key terms are specific to radio advertising. When advertising job postings to fill a position in radio advertising, ask about knowledge of important key terms. Some key terms for radio advertising are: adjacency - placing an ad before or after a certain program; coverage - listeners in the signal area; flight - the length of time the ad will run; avail - the time slot given to the commercial.

I recommend: Suggest your employees use an interactive glossary, such as IAB, to search for the meaning of advertising terms specific to your area. Direct them to use Entrepreneur to learn more about radio advertising and advertising jobs.

Familiarize new employees with key terms for online marketing advertising jobs

The Internet is becoming increasingly popular for advertising. Just as with other areas of advertising, online advertisers use a special lingo. When looking for online advertising employees, quiz them on these terms: visit - a continuous series of URL requests; upstream - websites visited right before visiting the profiled website; downstream - websites visited right after the profiled website.

I recommend: Consider assigning employees to use What Is to learn more about online advertising terms. Search Ad Server Solutions for specific online advertising key terms that you want your employees to know.

Teach key terms for television advertising jobs

When most think of advertising, they think of television. Many dream of creating television commercials. When looking for employees for television advertising agency jobs, be certain to question potential workers on these terms: reach - the percentage of viewers who are expected to see the spot; frequency - the average number of times a person saw the ad; gross rating point - measures the total exposure the commercial receives.

I recommend: Have your employees learn about legal terms with Television Advertising Info. Check with Comcast Spotlight to discover the premier television advertising times.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When interviewing persons for advertising employment or contacting potential clients, check for more than people that know advertising lingo. Make certain that they use terms properly and are not bluffing their way through.