For the best advertising and marketing campaigns for your business, look to industry specific advertising and marketing agencies. Industries that focus their work on a specific industry will have more experience in that industry than, an advertising or marketing agency that promotes a wide variety of industries. Work with these industry specific marketing and advertising agencies to help you best increase your client base and improve your bottom line.

When looking for an industry specific advertising and marketing agency, you will need to consider several important things. Be sure to:

1. Locate an industry specific marketing and advertising agency for your business to make the most of your advertising dollar.

2. Determine the types of industry specific advertisements and marketing techniques you wish to use.

3. Stay up to date with trends in industry advertising and industry market research.

Action Steps
The best contacts and resources to help you get it done

Find an agency with specific industry marketing and advertising experience

When looking for an industry specific advertising and marketing agency, opt for an agency in the advertising industry with expertise in promoting your specific types of products and services. If your company belongs to the food sector, look to work with companies that have experience in the marketing and advertising of food products and food services. Choosing an industry specific advertising agency will make your marketing and advertising dollars go much farther.

I recommend: Find a member of the American Association of Advertising Agencies that has advertising and marketing expertise in your specific industry. For advertising and marketing in the automotive industry, look to Dave Wolin Incorporated. Contact Esrock Partners for advertising and marketing geared towards the food industry. Consider The Morrison Agency for technology and business-to-business advertising and marketing.

Consider types of marketing and advertising strategies by industry

Spend your advertising dollars wisely, and look for an industry specific advertising and marketing agency with a successful track record in promoting your specific industry. Tap into print advertisements, website development and Internet advertising, radio and television advertisements or trade show assistance as part of your promotional strategies. Look to an advertising company with industry specific marketing and communications solutions to increase your company's market share.

I recommend: Register with MediaBids, Inc. to bid on print-based, industry specific advertising for your business. For online advertising and marketing in the information technology (IT) industry, look to TechTarget. Work with Lokke Advertising for Internet advertising, print advertising and trade show advertising and marketing for the petroleum industry.

Review market research and trends in marketing by industry

Stay current on the trends in your company's specific industry as you look for an industry specific advertising and marketing agency with which to work. Companies that specialize in market research can provide you with information about trends and forecasts in a wide variety of specific industries, ranging from communications to healthcare to finance, which can then improve your company's industry specific marketing and advertising campaigns.

I recommend: Purchase and view market research reports by specific industry from MarketResearch.com. Review the market research available for a wide variety of specific industries from MindBranch.com.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be sure to always review the portfolios of any industry specific advertising and marketing agencies that you may want to work with. Looking at their client lists and examples of their past projects can help you see what these agencies can do for your company.