Public relations agencies in Minnesota offer cost-effective solutions for businesses seeking to increase visibility and profitability. Minnesota public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Minnesota provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Minnesota public relations agency search, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR Agencies in Minnesota.

When selecting a public relations firm in Minnesota research each agency, and evaluate the following:

1. What kind of experience does the Minnesota PR offer in your industry?

2. What capabilities and skills does the Minnesota public relations agency provide?

3. How much will a PR agency in Minnesota cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose a Minnesota public relations firm with experience in your industry

Select public relations firms in Minnesota who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: Misukanis & Odden offers public relations services focused on technology, healthcare, financial and professional services.. Karwoski & Courage Public Relations provides a list of clients sorted by industry. Snow Communications, Inc. specializes in public relations for clients in the food, health care, manufacturing, legal and professional services and technology industries.

Hire Minnesota PR firms with proven skills and capabilities

Review capabilities of Minnesota PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Minnesota offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Strothers Communications Group offers a wide selection of capabilities, from research to eMergent media. The Sage Group provides online case studies highlighting the agency’s strategic communication capabilities. Russell Herder shares its public relations and advertising work through a colorful online portfolio.

Select a public relations agency in Minnesota that offers a competitive price

Most public relations firms in MN operate through 3 different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Kohnstamm Communications, Inc. focuses on its clients' return on investment; a typical return on investment for Kohnstamm Communications’ consumer clients is 8 to 12 times the agency’s fee in Advertising Value Equivalent in the first year. Padilla Speer Beardsley offers financial flexibility by working with each client to determine what fee structure works best.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of Minnesota public relations firms. Often, the association can point your business in the direction of reputable public relations firms in Minnesota that specialize in your industry.
• •  Evaluate the relationships developed with employees from PR firms MN during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your PR agency Minnesota account team.