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Directory of advertising companies and resources for advertising a business. Find an ad agency or the online advertising resources your business needs at Business.com.
Free Online Advertising
Get Listed on Major Search Engines with a 30 Day Free Trial. No Risk!
www.Yodle.com
Advertise In Your Area
Attract Local Customers to Your Business With Direct Advertising!
www.valpak.com/advertise
Google for Advertisers
See all of our marketing tools in one place.
www.google.com/advertisers
California Advertising
Pluck Customers Rght Off The Net. Deposit Them In Your Shopping Cart.
www.Online-California.Leadpros.Com
Self-Service Banner Advertising
Reach 90% of Internet Users. Target by Geography or Audience Type. Pay Per Click. View Detailed Reporting. Build Your Campaign Now!
BidPlaceSB.com
Become a Better Marketer-Automate Your Internet Advertising
Ready to massively increase your business? Download the Free Holy Grail white paper and learn how to integrate all your online advertising programs.
Products | Services | Contact Us | Demo
Lyris.com/Holy_Grail
Advertising
Advertise your business website in our corporate business directory. Add your description, logo, keywords and key clients!
Business Listing | PR Writing Tips | Private Branding
www.24-7pressrelease.com
Advertising Outdoor & Indoor LED Signs
AdsLED specializes in outdoor & indoor LED Message Displays and Signs. Professional & Knowledgeable. Best Price & Support. In Stock for immediate ship
Photo Gallery | Solutions | Pricing | Contact Us
www.adsled.com
Monster™ -For Employers
Post Jobs & Search Resumes - Find the Right Employees!
www.Monster.com
Internet Marketing Directory
Find SEO and PPC advertising firms.
www.promoaid.com
Facebook Advertising
Reach the Exact Audience You Want with Targeted Ads on Facebook.
www.Facebook.com/Ads /
In-Text Ads On Your Site
Use In-Text Ads to Increase Your Website Revenue. Sign Up Now!
www.Infolinks.com
Internet Marketing Degree
Earn Your Degree Online. Learn Website Digital Advertising & More
www.FullSail.edu
Related Business Topics
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A-Z Advertising Provider Directory
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Advertising
Advertise your business website in our corporate business directory. Add your description, logo, keywords and key clients!
www.24-7pressrelease.com
A
Advertising Outdoor & Indoor LED Signs
AdsLED specializes in outdoor & indoor LED Message Displays and Signs. Professional & Knowledgeable. Best Price & Support. In Stock for immediate ship
www.adsled.com
Adwise.net
Advertising infrastructure company specialising in solutions to deliver tailored advertising and e-commerce offerings across the Internet.
www.adwise.net
B
Self-Service Banner Advertising
Reach 90% of Internet Users. Target by Geography or Audience Type. Pay Per Click. View Detailed Reporting. Build Your Campaign Now!
BidPlaceSB.com
H
How-d-do.com
Concept and Graphic designs for projects ranging from corporate identities and collateral materials to print and outdoor advertising.
www.how-d-do.com
L
Become a Better Marketer-Automate Your Internet Advertising
Ready to massively increase your business? Download the Free Holy Grail white paper and learn how to integrate all your online advertising programs.
Lyris.com/Holy_Grail
M
Monster™ -For Employers
Post Jobs & Search Resumes - Find the Right Employees!
www.Monster.com
P
Internet Marketing Directory
Find SEO and PPC advertising firms.
www.promoaid.com
T
Outdoor Advertising Signs and Media
Tharsus Vision supplies a comprehensive range of outdoor advertising signs and media to suit a full range of client requirements.
www.tharsus.co.uk
  • Aegis Group Plc
  • Ampire CO Ltd
  • Aquantive, Inc
  • Arnoldo Mondadori Editore Spa (old)
  • ASIACONTENT.COM LTD
  • Award International Holdings Plc
  • China Television Company Limited
  • CKS Group, Inc.
  • Coolsavings, Inc.
  • Dentsu Tec Inc.
  • Emak Worldwide, Inc.
  • Emitch Limited
  • Felix Group Plc
  • G2r Corporation
  • Grey Global Group Inc.
  • Ha-Lo Industries Inc
  • Havas SA
  • Heritage Media Corporation
  • HI-Media
  • Impresa Sgps SA
  • Innobox Plc
  • Intermix Media, Inc.
  • Interpublic Group of COS Inc.
  • Maxworldwide, Inc
  • Media Content Plc
  • Mediaring Limited
  • NetCreations, Inc.
  • Omnicom Group Inc.
  • PT Indosiar Karya Media Terbuka
  • Purchase Point Media Corporation
  • R.s. Promotion Public Company Limited
  • RH Donnelley
  • Smi Publishing Group Limited
  • Telecom Italia Media
  • Theglobe. Com, Inc.
  • TMP Worldwide
  • TRUE NORTH COMMUNICATIONS, INC.
  • World Wrestling Entertainment, Inc.
  • Yellow Pages Income Fund
Free Online Advertising
Get Listed on Major Search Engines with a 30 Day Free Trial. No Risk!
www.Yodle.com
Advertise In Your Area
Attract Local Customers to Your Business With Direct Advertising!
www.valpak.com/advertise
Google for Advertisers
See all of our marketing tools in one place.
www.google.com/advertisers

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Guide author

Guide to Getting Started in Advertising

Basic steps to make advertising work for your new business

By Frances Sharpe

Getting started in advertising can seem overwhelming to new business owners. If you aren't careful, you can end up spending too much money on the wrong type of advertising, and not achieve the desired results. Before you start advertising, answer these questions:
  1. What is your expected response?
  2. Who is your target audience?
  3. What is the best way to reach your audience?
  4. How often should you advertise?
  5. What time of the week, month, or year should you place your ads?
  6. How will you measure the success of your advertising?

Action Steps
The best contacts and resources to help you get it done


Make yourself an advertising expert

You can avoid making wrong turns by first understand advertising basics.

I recommend: For a crash course in advertising, check out the U.S. Small Business Administration's step-by-step guide to getting started in advertising. SBA's Primer on Advertising is also a great starting point.

Put software to work

There are software programs that will walk you through the advertising planning process.

I recommend: Try Advertising Plan Pro, and find more free help at Advertising-Notes.com.

Set your advertising objectives

Unless you know what you want your ads to achieve, you can't create a successful campaign. Pinpoint your objectives. For example, are you trying to attract new customers? Encourage existing ones to spend more? Improve your overall image?

I recommend: Find a list of advertising objectives used in the University of Missouri-Columbia's advertising program and learn more about setting objectives from the SBA's Advertising in a Nutshell.

Set you advertising budget

You can set an ad budget several ways: as a fixed percentage of gross sales (often 2-5 percent for small businesses); matching what your competition spends; the task method, in which you spend as much as it requires to meet your goals; and the residual method in which you spend whatever's left after you meet other expenses.

I recommend: For help deciding which method to use visit Tutor2u.com. For more budgeting tips, go to SmallTownMarketing.com and KnowThis.com.

What's your message?

Delivering a simple, clear, and concise message is key to getting a response.

I recommend: Discover the ins and outs of "Making Your Advertising Message Stand Out" from Entrepreneur.com and find out why using a single message can improve results in "The 6 Laws of Small Business Advertising."

Choose your media

Newspapers, cable TV, online - each of these and other media can be effective for an advertising campaign. However, choosing the best media for your campaign depends on your specific objectives and your target market.

I recommend: Discover the advantages and disadvantages of various advertising media at PowerHomeBiz.com and at BusinessTown.com.

Consider hiring a pro

If you're planning an ongoing advertising effort with, you may benefit from hiring an agency. Agencies can help create effective campaigns, select an appropriate media mix and negotiate rates to get you a better deal.

I recommend: For help finding the right agency visit SalesVantage or AgencyFinder.com.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Clip and save newspaper ads that attract your attention. When you're ready to design an ad, you'll have plenty of good samples.
  • •  Humorous radio ads have a higher success rate than non-humorous ones. People love to laugh, so keep that in mind when placing your next radio ad campaign.
  • •  Ads that generate immediate response tend to be less effective after time. On the other hand, ads that don't get an immediate response may actually be more effective over time.
  • •  An estimated five times as many people read the headlines of ads than read the ads themselves. So make sure your headline is a great one that convinces people to read the rest of the ad.
  • •  To ensure you're reaching your target audience, start compiling demographic information on your present customers. Once you learn who they are, it will be easier to create an ad campaign to attract new customers.

FEATURED LISTINGS
Self-Service Banner Advertising
Reach 90% of Internet Users. Target by Geography or Audience Type. Pay Per Click. View Detailed Reporting. Build Your Campaign Now!
Become a Better Marketer-Automate Your Internet Advertising
Ready to massively increase your business? Download the Free Holy Grail white paper and learn how to integrate all your online advertising programs.
Products | Services | Contact Us | Demo
Advertising
Advertise your business website in our corporate business directory. Add your description, logo, keywords and key clients!
Business Listing | PR Writing Tips | Private Branding
Advertising Outdoor & Indoor LED Signs
AdsLED specializes in outdoor & indoor LED Message Displays and Signs. Professional & Knowledgeable. Best Price & Support. In Stock for immediate ship
Photo Gallery | Solutions | Pricing | Contact Us
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Guide author

Getting Started in Advertising

Basic steps to make advertising work for your new business.
Getting started in advertising can seem overwhelming to new business owners. If you aren't careful, you can end up spending too much money on the wrong type of advertising, and not achieve the desired results. Before you start advertising, answer these questions: What is your expected response? Who is your target audience? What is the best way to reach your audience? How often should you advertise? What time of the week, ... Read more
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