Advertising Agencies 

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Directory of advertising agencies and advertising firms with marketing and creative production services. Research international advertising agencies and internet agencies offering various services. Identify advertising companies that suit your needs.
Online Advertising Directory
Leadtail makes it easy to search, compare, and buy online advertising. Search and compare 1,700+ ad networks and quality publishers in seconds!
www.leadtail.com
Predict Advertising Effectiveness
Before spending millions on advertising, build a brand model that highlights what matters most to your customers.
www.cult-branding.com
Baker Street Advertising
Advertising that works. We can prove it.
www.bakerstadvertising.com
Advertising Agency
Full service agency specializing in creative ideas & media strategies.
www.MeringCarson.com
Advertising solutions
Reach your customer with Capgemini targeted advertising solutions
www.us.capgemini.com/Advertising
Marketing Results
Full service advertising, PR, marketing & sales support.
www.visithorizon.com
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Need a shortcut to better Pay-Per-Click Advertising Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Lyris.com
Low cost Flash websites
Eblasts to prospect lists PPC programs
www.nelsongilmore.com
Maricich Communications
Healthcare Advertising & PR for the Medical, Safety & Pharma industries
www.maricich.com
Jacobs & Clevenger
Multichannel Direct, Digital and Database Marketing Campaigns.
www.JacobsClevenger.com
Aubrey and Associates
Intelligent credit union marketing. Find qualified refi-ready members.
www.aubreyco.com
Colling Media Ad Agency
Specializes in Local & National Direct Response Advertising
www.collingmedia.com/Phoenix
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A-Z Advertising Agencies Provider Directory
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A
Access Advertising Management
Full-service advertising agency.
www.accessad.com
Advertising Agencies
Ad-ology is Research + Instant Insights for Advertising Agencies and Strategic Marketers.
www.ad-ology.net
Adel/Saatchi & Saatchi Advertising
Full-service Greek subsidiary of Saatchi & Saatchi Advertising.
www.adel.gr
Advertising International Limited
Independently-owned, full-service advertising agency.
www.advert-int.com
AdvertisingAgencies.biz
Professional account planners and agency managers who assemble and manage a team of service professionals specifically chosen by their ability to fulfill marketing communications objectives.
www.advertising-agencies.biz
Advertising Creations
International advertising agency specializing in helping foreign companies to advertise in the US marketplace and helping American firms advertise overseas.
www.advertisingcreations.com
AdWise Group
Full service Dallas advertising agency specializing in retail/consumer advertising, franchise marketing and search engine marketing.
www.adwisegroup.com
Allumia Communications
Full-service advertising agency providing creation, communications, public relations, design, branding and marketing services.
www.allumia.com
Almap/BBDO
Full-service Brazilian division of BBDO Worldwide.
www.almapbbdo.com.br
Abbott Mead Vickers (AMV) BBDO
Largest agency in the UK. The AMV Group of companies spans PR, direct marketing, sales promotion, design and contract publishing.
www.amvbbdo.co.uk
Anderson Spratt Group
Integrated communications management agency providing advertising, marketing and public relations services.
www.anderson.co.uk
Armstrong Partnership
Marketing and promotions agency with experience in brand management, public relations, graphic design, production management and corporate promotions.
www.armstrongpartnership.com
Arnold Worldwide
Advertising and marketing communications agency. A Havas Advertising company with locations in Boston, London, San Francisco and Washington, DC.
www.arn.com
ASATSU-DK
Japanese advertising, marketing and public relations company. Asatu Inc. and Dai-Ichi Kikaku Co., Ltd. merged on January 1, 1999 to form ASATSU-DK.
www.asatsu-dk.co.jp
Avance Comunicacion de Mercadeo
Provider of advertising and marketing solutions.
www.avance.com.co
B
BAM Solutions
Online advertising agency that plans, creates and executes online projects.
www.bam.net
Bates Frankfurt
Division of Bates Worldwide, offering advertising and integrated marketing communications services.
www.bates.de
BBDO Worldwide
Global agency network within Omnicom Group with nearly 300 offices in 74 countries.
www.bbdo.com
BBDO Athens
Marketing and brand building services for local and international companies.
www.bbdoathens.gr
Bomstein Agency, The
Based in Washington DC, firm is composed of writers, designers, strategists, account managers, full service print and broadcast media, public relations and a interactive media personnel.
www.bomstein.com
BrainStorm Group
Marketing communication agency providing advertising, direct marketing, public relations, promotion and event planning.
www.brainstormgroup.com
Brown Communications Group
Provider of strategy, advertising, interactive and public relations services. Locations in Calgary, Regina and Winnipeg, Canada.
www.browncommunications.com
C
C2 Imagens
Agency provides advertising and communication services in Internet and multimedia.
www.c2imagens.com.br
Communications Alliance (CA)
Integrated international communications company with branding solutions via advertising, the Internet and public relations.
www.ca.dk
Calexis Advertising
Agency provides advertising, sales promotion, event marketing and direct marketing services.
www.calexis.com
Capstone Communications Group (Canada)
Services to help businesses improve marketing efforts, corporate image and marketing materials.
www.capstonecomm.com
CBA Design & Marketing (United Kingdom)
Provider of advertising, public relations, promotions, design concepts, artwork, illustration, copy and research supporting services.
www.cba-design.co.uk
Cross-Border Communications
Provider of international business-to-business communications using new and traditional media.
www.cbc.dk
CCP Gruppo Dentsu
Italian subsidiary of the Dentsu group.
www.ccp.it
Media Line
Agency specializing in marketing and media services in Belgium.
www.cia.medialine.be
Clark Communications Inc.
Company provides advertising, graphic design, public relations and interactive media services.
www.clarkcominc.com
Cobalt Blue
Marketing communication consultancy providing public relations and marketing services.
www.cobaltblue.com
Cohn and Wolfe
International public relations firm.
www.cohnwolfe.com
Conrad Advertising
Agency offers advertising and media buying to the travel and tourism industry, and increasingly in education, recruitment and technology.
www.conrad.co.uk
Contact Advertising Agency
Agency offers a range of advertising services including research, development of concepts and strategic planning.
www.contact.ru
Core Creative Inc.
Offers targeted strategic thinking and creative design for advertising services.
www.corecreative.com
Predict Advertising Effectiveness
Before spending millions on advertising, build a brand model that highlights what matters most to your customers.
www.cult-branding.com
Cundari Group Ltd.
Integrated advertising agency. Based in Toronto with affiliate offices in New York and London.
www.cundari.com
D
Daiko Advertising (Japan)
Full service agency with overseas operations, including Daiko Communications Asia,Co.,Ltd. in Hong Kong, Daiko HWG Advertising Corp. in Taipei, Daiko Pacific International Advertising Co.,Ltd. in Beijing, and Shanghai Daiko Maocu Advertising Co....
www.daiko.co.jp
DDB Needham
Denmark division of DDB Worldwide.
www.ddbneedham.dk
Dentsu Advertising (Japan)
Global full service agency with overseas subsidiaries in Europe, the Middle East, Asia, Oceania, and the United States.
www.dentsu.co.jp
Deutsch Inc.
Full service creative agency with experience in automotive, business- to-business, consumer products and services, fashion, financial services, healthcare, high tech, professional services, retail, telecommunications, travel and hospitality. Ba...
www.deutschinc.com
Desgrippes Gobe Group (d/g*)
Image and brand creation agency providing creative design, creative consulting, architecture and interactive. Offices worldwide in New York, Paris, Tokyo, Seoul, Lyon and Brussels.
www.dga.com
Die Drei!
Full-service advertising agency with partners in Los Angeles, Paris and London.
www.diedrei.com
Den Kreative Afdeling WorldWide
Advertisements, commercials, multimedia, direct mail.
www.dka.dk
E
Elfwendahl & Co
Advertising agency.
www.elfco.se
Felix & Jasper BV
Marketing communication and design.
www.euronet.nl
Everards Advertising & Multimedia
Full-service advertising, digital photography and interactive media agency.
www.everards.com
Exclusive Communications
Integrated marketing communications agency providing advertising, direct marketing, public relations, branding, positioning, web site consultation and production services.
www.exclusive.biz
F
Foster Nunn Loveder (FNL Group)
Advertising media and communications company.
www.fnl.com.au
G
GK Creative Communications
Full-service marketing communications company providing strategic and creative services, including advertising, web site design and implementation and marketing campaigns.
www.gkcreative.com
Brand Image and Marketing Strategy Specialists
Revive your brand image and redefine your marketing strategy in order to attract your target customer.
www.gnamg.com
Grey Communications Canada
Canadian based firm providing direct marketing, interactive media and strategic planning.
www.grey.net
H
Havet
Communications agency providing strategic and creative services.
www.havet.se
Howell Henry Chaldecott Lury (HHCL)
Agency offering creative communications services in print, television, radio and other forms of media.
www.hhcl.com
High-Touch Communications
Delivers results-driven integrated marketing programs by combining cutting-edge technology with expertise in design, advertising, packaging, sales promotion, direct marketing and interactive communications programs. Based in Canada.
www.hightouch.com
TBWA Hunt Lascaris
Division of a global, full-service advertising agency.
www.huntlas.co.za
I
InfoHarvest
Provider of creative marketing Web development services with an emphasis in the agricultural and food industries.
www.infoharvest.ab.ca
Interline Creative Group
Full service business-to-business, list brokerage and direct response advertising agency.
www.interlinegroup.com
Bates Ireland
Division of Bates Worldwide, offering advertising and integrated marketing communications services.
ireland.iol.ie
J
Jerlov & Company
Sweden-based advertising agency specializing in consumer brands.
www.jerlov-company.se
JRA Studios
Full-service advertising and marketing agency that has grown into a totally integrated technology and communications resource serving the international market.
www.jra.com.au
JWTSC UK
J. Walter Thompson specialized communications company. Expertise in recruitment and HR, branding and product advertising, media buying and planning, response handling and the creative disciplines.
www.jwtworks.co.uk
K
Kang and Lee Advertising
Marketing and communications agency specializing in the Asian-American market.
www.kanglee.com
KDM Communications
Integrated marketing communications agency specializing in the scientific and medical industries.
www.kdm-communications.com
L
LA 411
Directory and listing of qualified production resources for film and video. Includes directors and ad agencies. Hollywood, California.
www.la411.com
Lamberts Creative
Design and communications company providing creative solutions for clients in Scotland and Europe.
www.lamberts-creative.ndirect.co.uk
Landor Associates
Branding consultants and designers worldwide offering integrated brand consulting, marketing research and creative and design services.
www.landor.com
Line By Line Graphics
Graphic design firm specializing in advertising, magazines, annual reports, brochures, catalogs, trademarks, posters, newsletters, logos, corporate identity, publications, packaging and entertainment design solutions.
www.lbldesign.com
Online Advertising Directory
Leadtail makes it easy to search, compare, and buy online advertising. Search and compare 1,700+ ad networks and quality publishers in seconds!
www.leadtail.com
Limelight Integrated Communications
Agency providing advertising, public relations, direct response, sales promotion and corporate services.
www.limelight.org
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Advertising Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Lyris.com
M
M3 Communications Group, Inc. (Bulgaria)
Provides public relations, advertising, business contacts and web services.
www.m3bg.com
M5 Marketing Communications
Agency provides traditional and new media advertising services, specializing in retail. Locations in St. John's, Moncton and Halifax, Canada.
www.m5.ca
MC Art Design Communications
Provider of creative and strategic communication and design services.
www.mcart.org
McCann-Erickson
Company includes major worldwide networks in advertising, direct and relationship marketing, sales promotion and event marketing, healthcare communications, corporate branding and product packaging, as well as linked, closely allied resources in...
www.mccann.com
McCann-Erickson Deutschland
Full-service German division of McCann-Erickson.
www.mccann.de
McConnells
Privately-owned, full-service marketing communications company.
www.mcconnells.ie
McGill Buckley (Canada)
Firm providing advertising, marketing and design services.
www.mcgillbuckley.com
Mills Hughes & Partners
Advertising, marketing and PR agency.
www.mills-advertising.com
Mudra Communications
Indian advertising agency with several locations throughout India.
www.mudra.com
Mycoff Advertising and Design
Full service agency, providing marketing, advertising and design solutions, including branding, identity, web design, print, media planning, trade show and collateral for companies seeking comprehensive marketing programs.
www.mycoff.com
N
NY 411
Searchable directory of film, video, television and theatrical production resources in New York. Also includes advertising agencies and directors.
www.newyork411.com
Nustad & Partners
Business-to-business advertising agency. Also provides Internet programing and web architecture.
www.nustad.no
O
Ogilvy
The Ogilvy Group web site describes Ogilvy & Mather, OgilvyOne, and OgilvyInteractive, providing contact information for all offices worldwide.
www.ogilvy.com
P
Padulo Integrated
Full-service advertising agency.
www.padulo.ca
Paradiset DDB
Communications agency in Sweden.
www.paradiset.se
Percept
Full-service provider of advertising and marketing services.
www.perceptindia.com
Phang & Naughton Marketing Services (P&N)
Marketing communications agency providing public relations, event management, graphic design and photography services.
www.phangnaughton.com
Planete Interactive
Agency specializing in Internet marketing and development. Part of the Extreme Agency. Based in France.
www.planete-interactive.com
Doorhanger Advertising: PowerDirect.net
Accurate, reliable analytics. National, audited distribution. Increase ROI, lower costs & get higher response rates than direct mail.
www.powerdirect.net
PubliGroupe S.A.
Active on a worldwide basis in the field of promotion and advertising sales. Serving media and advertising markets in Switzerland and around the world. Business branches include PubliPresse, Publicitas Promotion Network, PubliDirect and PubliOn...
www.publigroupe.com
Q
Quarry Integrated Communications
Agency provides communications planning, advertising and communication arts, public relations, database and direct marketing, interactive multimedia, information engineering and technical documentation.
www.quarry.com
R
Rainier Corporation (United Kingdom)
Global public relations and advertising agency serving only the technology companies.
www.rainierco.com
RDW Group
Full-service agency providing advertising, public relations, marketing, consulting and interactive services.
www.rdwgroup.com
The Advertising Red Books
Contains profiles of international advertising agencies, including agency accounts, fields of specialization, media gross billings and contact information.
www.redbooks.com
Reid Group
Agency providing advertising, corporate communications, design and new media services.
www.reidgroup.com
Design Factory
Provider of services including image development, advertising, marketing, promotions, media strategy, copywriting, illustration, photography and print production.
www.rkdesignfactory.com
Roche Macaulay & Partners Advertising
Agency provides research, media planning and buying, design, direct response advertising and public relations services.
www.rochemacaulay.com
Ross Advertising & Design
Full-service advertising agency.
www.rossad.co.uk
R&R Advertising/Moscow
Agency providing services in graphic design, web design, television and other special projects.
www.rrmoscow.com
Ruder Finn
Provider of fully integrated public relations, marketing and advertising services. Locations in New York, Los Angeles, Chicago, San Francisco, Washington DC, Boston and Raleigh, North Carolina.
www.ruderfinn.com
Ryan EMO Advertising
Agency specializing in recruitment advertising for human resources needs and corporate design services.
www.ryanemo.com
S
Scama Advertising
www.scama.com.br
Scimitar Advertising
Creative communications agency specializing in graphic design, web site design, video production, 3D animation, interactive media and exhibition design.
www.scimitar.com.au
Grupo Sima
Brazilian media company with radio stations, newspapers and magazines.
www.sima.com.br
Springer & Jacoby Werbung
Full-service agency specializing in television and print advertising.
www.sj.com
Stainless Steele Communications (Canada)
Creative and strategic marketing agency providing design, media and public relations services.
www.steele.on.ca
Strattons
Communications agency providing a full range of services.
www.strattons.co.uk
Strawberryfrog
International agency offering advertising and branding services as well as Internet and new media development.
www.strawberryfrog.com
Suxess Verlags - und Werbeges
Agency offering traditional media services as well as web design and multimedia.
www.suxess.co.at
T
Tokyu Agency Inc.
Japanese communications agency.
www.tag.co.jp
Impuls Advertising
Advertising agency in Switzerland.
www.tbwa.ch
TBWA GGT Simons Palmer (United Kingdom)
Full service global agency in London.
www.tbwa.co.uk
TBWA Worldwide
www.tbwa.com
Ad Store
Independent global advertising agency with locations throughout the world.
www.the-adstore.com
Adlib Group
Marketing communication agency providing direct marketing and advertising services.
www.theadlibgroup.com
Advertising Agencies
The Halo Group: Ad Agency, Marketing Planning, Brand Strategy Advertising, PR, Interactive and more. Focused on your bottom line.
www.thehalogroup.net
Thin Edge Communications
Creative agency with a focus on multimedia communications from print advertising to custom CD-ROM production.
www.thinedge.com
Tokyu Agency
Agency providing marketing and communications services and consulting.
www.tokyu-agc.com
Telia & Pavla/BBDO
Agency providing advertising and marketing communications services in Cyprus.
www.tpbbdo.com.cy
Tri-Media Marketing & Publicity
Full-service provider of integrated marketing communications including advertising, design, public relations, research, web design and multimedia.
www.tri-media.com
True North Advertising Group (Canada)
Advertising agency specializing in the shopping-center industry and Internet presence. Based in Toronto, Ontario.
www.truenorth.ca
U
UniWorld Group, Inc.
Multicultural advertising and communications company with offices in New York, Washington D.C. and Los Angeles. Created UniWorld Films, which specializes in film marketing and film-related promotional events.
www.uniworldgroup.com
V
Vert Pomme S.A.
Full-service agency offering creative communication and graphic design services.
www.vert-pomme.ch
Vickers & Benson
Full-service agency offering advertising, public relations and web development services.
www.vickersandbenson.com
W
Walkers Advertising
Agency provides creative solutions in both traditional and new media.
www.walkers.co.nz
Warne Marketing & Communications
Full-service marketing and communication agency providing strategic and creative services, including database and direct marketing, sales incentives, telemarketing, market research, advertising, public relations and sales promotions.
www.warne.com
Wellcom
Communication consulting agency offering corporate communications, advertising, public relations and graphic design services.
www.wellcom.fr
Whitton Publicity Services (VPS)
Business-to-business and industrial marketing communications consultancy providing advertising, public relations, literature, direct mail, exhibitions and Internet services.
www.whitton.clara.co.uk
WPP Group
Communications services parent company that provides services to local, multinational and global clients, including more than 300 of the Fortune Global 500.
www.wpp.com
Worldwide Partners
International network of independent marketing communications firms.
www.wwpartners.com
Y
Yomiko Advertising Inc.
Japanese advertising agency.
www.yomiko.co.jp
Young & Rubicam Inc.
Global network of companies in advertising, public relations, identity and design, sales promotion, direct marketing and health care communications.
www.yr.com
Young & Rubicam Buenos Aires
Argentinian division of Young & Rubicam. Provides advertising, public relations, identity and design, sales promotion, direct marketing and healthcare communications.
www.yr.com.ar
Z
  • 24-7 Real Media, Inc.
  • A-Com AB
  • Abbott Mead Vickers Plc
  • Adlink Internet Media AG
  • Advantex Marketing International Inc.
  • Antwerpes AG
  • Aptimus, Inc.
  • Asatsu-DK Incorporated
  • Brandaid Marketing Corporation
  • Bv Group Plc
  • Care Concepts I, Inc
  • CHANNELFLY PLC
  • CHEIL COMMUNICATIONS INCORPORATED
  • Copyright Promotions Licensing Group
  • Corpcom Limited
  • Cossette Communication Group
  • Cyber Agent Ltd
  • Edip
  • Evia Oyj
  • Far East Ddb Public Company Limited
  • Genesis Intermedia, Inc.
  • Ggt Group Plc
  • GGT GROUP PLC- ADR
  • Grey Global Group Inc.
  • Healthworld Corporation
  • Hunan TV & Broadcast Intermediary Co., Ltd.
  • Imedia International, Inc.
  • Innovation Holdings, Inc.
  • Interactive Brand Development, Inc.
  • Interactive Multimedia Network, Incorporated
  • Kupper Parker Communications, Inc.
  • Lois/USA, Inc.
  • Magclick Incorporated
  • MAXXCOM INC
  • Media Business Group Plc (the)
  • Mosaic Group Inc
  • Motionposter Plc
  • Nanjing Dahe Outdoor Media Co., Ltd
  • New Media Industries Plc
  • Ogilvy Group, Inc.
  • Omnicom Group Inc.
  • Photon Group Ltd
  • Primesight Plc
  • Promotions.com, Inc.
  • Publicis Groupe SA
  • QUIKBIZ INTERNET GROUP INCORPORATED
  • Rediff.com India Limited
  • Shaanxi Broadcast & TV Network Intermediary Co., Ltd.
  • Societe Generale D'affichage
  • Stw Communications Group Limited
  • Ten Alps Communications Plc
  • Thema Vision
  • Tibet Shengdi Co., Ltd.
  • Tomorrow Focus AG
  • Trader Classified Media NV
  • TRUE NORTH COMMUNICATIONS, INC.
  • Universal Outdoor Holdings, Inc.
  • USA.net, Inc.
  • Xoom.com, Inc.
  • Young & Rubicam Inc.
  • YP Corp
Baker Street Advertising
Advertising that works. We can prove it.
www.bakerstadvertising.com
Advertising Agency
Full service agency specializing in creative ideas & media strategies.
www.MeringCarson.com
Advertising solutions
Reach your customer with Capgemini targeted advertising solutions
www.us.capgemini.com/Advertising

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Guide to Training for Jobs in Advertising Agencies

Advance your career with training for advertising agencies

By Linda C. Ray


Advertising companies are always looking for talented, fresh faces to join their team of experts. To land one of the many jobs at advertising firms, you need to get the proper training and build a resume of clips and experience that you can bring to the advertising agency. Successful ad professionals bring a combination of formal training and on-the-job marketing ad agency training.

There are a number of schools that provide Internet advertising agency diplomas and certificates. You’ll often have to take a low-end job to get your foot in the door of a full-service advertising agency to build your background portfolio. Make sure that while you’re advancing, you also remember to work on building relationships within the advertising agency community. Find training for advertising agencies in a number of places.

1. Get an online advertising agency degree

2. Look for job training through organizations for ad agencies

3. Use an online company for additional training for advertising agencies


Action Steps
The best contacts and resources to help you get it done


Go to an Internet advertising agency school

You can get a certificate or a professional degree through a number of online universities and other training programs. While most advertising agencies will want to see at least a Bachelor's degree, any other certificates you can acquire will aid in your job search.

I recommend: Get a Bachelors of Science in Marketing from the University of Phoenix online. Bellevue University offers an advanced degree in Advertising Management that you can get online.

Join marketing ad agency associations for training

Most professional organizations offer continuing education programs as well as seminars and other opportunities to increase your advertising acumen. Take advantage of the training while you are making those important connections that can land you a job and further your career.

I recommend: Join the American Association of Advertising Agencies to meet professionals in the industry and take the many courses they offer for career development. The American Marketing Association offers a number of training courses and other development avenues for beginners and pros.

Gather certificates for online advertising agency advancement

Even after acquiring your advanced degree, you need to keep up with the industry and pad your resume with other certificates and training programs. In addition to the seminars you attend, look for niche subjects to gain proficiency in to enhance your employment opportunities. Consider training for international advertising agencies because the global economy is wide open for educated internationally savvy ad execs.

I recommend: World Wide Learn offers a number of advertising certificates in various subjects. The Laredo Group offers intensive one and two-day training programs for online advertising education.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Check with your employer to find out if your company pays for training for advertising agencies. Many times a firm will pay for travel to seminars as well as membership fees in associations that will bring more attention to the company as well as provide continuing education.

FEATURED LISTINGS
Online Advertising Directory
Leadtail makes it easy to search, compare, and buy online advertising. Search and compare 1,700+ ad networks and quality publishers in seconds!
Predict Advertising Effectiveness
Before spending millions on advertising, build a brand model that highlights what matters most to your customers.
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Advertising Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
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Guide author

Guide to Hiring a Full-Service Advertising Agency

What you need to know before putting your company's image in an agency's hands

By Toni Klym McLellan, Freelance Writer & Editor, Toni Writes


As your business grows – and your marketing becomes more focused and polished – it may come time to step up to hiring a full-service advertising agency.

Full service ad agencies can:

  1. Relieve some of your marketing burden, leaving more time to attend to other vital tasks.
  2. Offer experienced and professional suggestions for improving your company's public profile.
  3. Make your company look great on many levels through ads in multiple media, public relations, and printed promotional materials.

Action Steps
The best contacts and resources to help you get it done


Do your homework

Dig out the Rolodex and tap colleagues for recommendations, particularly for agencies familiar with your type of business. Peruse advertising industry magazines or Web sites to research agencies who might service your or business style or size. Finally, have a budget so you know how much you can afford to spend with an agency.

I recommend: For comprehensive listings of agencies, check the AdWeek Directory or the A to Z Advertising Agencies listing at the About.com advertising portal. To read up on industry news, click on Advertising Age's Web site, adage.com or search the Yahoo! Directory for marketing and advertising trade magazines.

Perform due diligence

When contacting prospective agencies, request a portfolio, review the agency's Web site, and examine their work for other clients. Contact current and past clients and find out what they liked or didn't like about the agency's efforts.

I recommend: Read the buzz on the good, the bad, and the ugly on advertising blogs like AdAge's Small Agency Blog or The Print Advertising Blog, or consult The American Association of Advertising Agencies, the industry's largest trade organization.

Ask Detailed Questions

Does the agency work by the project, the hour, or on commission? What aspects of marketing will the agency govern? What experience does the firm have representing similar businesses? Does their prior work feel like a good fit for your business or products?

I recommend: Inc.com offers 10 great questions to ask before choosing an ad agency. AllBusiness.com also offers helpful insights into choosing the best agency for your business.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Develop an advertising budget as part of your annual business planning to avoid haphazard overspending.
  • •  Ask whether the agency outsources any of its work to ensure they work with reputable, professional firms.
  • •  Find out what kind of contact you'll have with the agency during the course of the project and how accessible staff will be to any future concerns.
  • •  Ensure you have a written agreement outlining all aspects of the ad campaign, including the timeline for completion and launch.
  • •  Make sure you know your options for revisions if you're unhappy with any aspect of the project.

FEATURED LISTINGS
Online Advertising Directory
Leadtail makes it easy to search, compare, and buy online advertising. Search and compare 1,700+ ad networks and quality publishers in seconds!
Predict Advertising Effectiveness
Before spending millions on advertising, build a brand model that highlights what matters most to your customers.
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Advertising Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
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Guide to Working with Advertising Agencies

Increase sales by working with advertising agencies

By Linda C. Ray



Advertising companies can help you navigate the evolving advertising landscape so that you can maximize your ad dollars. As Internet usage grows, you should take advantage of the expertise developed by an Internet advertising agency. An online advertising agency can get you the most in one of the largest growing segments in the world, with search engine optimization tools and other advertising software platforms.

International advertising agencies will offer information about marketing opportunities in television and print that remain strong. Many advertising firms are breaking ground with fresh ideas and new forms of product placement. Utilize direct marketing ad agencies for campaigns closer to home and get a higher return on your investment. There are a number of full service ad agencies that can prove valuable to your business.

1. Find a full-service advertising agency

2. Go for a specialty Internet advertising agency

3. Look for the best print advertising agencies


Action Steps
The best contacts and resources to help you get it done


Use full-service ad agencies

Building relationships with your ad agencies can take time and resources, making it beneficial at times to stick with one agency for all your advertising and marketing needs. A full- service advertising agency will know your company well and should be proficient in all avenues of marketing.

I recommend: The GNA Marketing Group can cover all the bases from branding to ad placement and interactive Web marketing programs. Quenzel & Associates sees the big picture and where all the various ad streams fit together. They begin by helping you acquire your customers.

Choose an online advertising agency

While your full-service ad agency may have Internet experience, the niche agencies put all of their efforts in one pot and can often bring more experience to the table that can help you get more from your advertising revenue. Consider hiring an online ad agency to do your Internet ads.

I recommend: Creative Search Media can cover all the online platforms and programs to get you top Internet ad coverage. Efficient Frontier has a variety of plans to choose from so that you can integrate this firm into your total advertising complex.

Get the most from print advertising agencies

There is still a vibrant market in the print advertising medium. You should consider using a stable ad firm with experience dealing with the print media and all its complexities. Print advertising success requires a different mindset and ability to measure results.

I recommend: The Rivers Agency specializes in print advertising for a number of mediums. Work online with the Magazine Advertising Agency to get the experience without having to pay for your ad exec’s travel expenses.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  When you are working with advertising agencies, make sure that they have a way to offer measurable results on a regular basis.

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Guide to Advertising Agencies Key Terms

Understanding terms advertising agencies might throw at you

By Michelle Cramer


As your business grows, you may find you need to hire an advertising agency to help you come up with new and creative ways to make consumers aware of your products or services. If you're not familiar with the advertising industry, an agency may suggest ideas to you that you don't fully understand. Be on the same page with an advertising agency by familiarizing yourself with these key terms before you hire one.

Action Steps
The best contacts and resources to help you get it done


AE

AE stands for account executive. The AE is the employee of an advertising agency who deals directly with the client and conveys the client's needs and desires to the advertising team. The AE will help you maintain your advertising budget and will present new advertising ideas to you from the creative team.

I recommend: While you may not be looking to start a career as an AE, the job description at State University will help you to better understand how an advertising agency's account executive will work with your company.

Share of voice

Share of voice, also known as SOV, is the total percentage that your company possesses of your target market. For example, if you own a house-cleaning business and target working mothers, your SOV is the percentage of working mothers that actually use your service.

I recommend: Visit Email Universe for a more thorough explanation of share of voice.

Branding

Branding is increasing consumer recognition of your company's product or service through advertising and quality. Typically, it is a name, logo, slogan or label that allows your product to stand out from the competition based upon the product's performance and recognition through advertising mediums.

I recommend: Visit Biz Help 24 for an in-depth look at the branding process.

Above the fold

Above the fold indicates a headline or advertising banner that is completely visible to the consumer without the need to scroll on a Web page or unfold a newspaper or magazine. Some agencies refer to this as 'before the scroll.'

I recommend: The Motive Glossary provides a more detailed explanation of above the fold, with additional resources.

Campaign

An advertising campaign is a specific set of coordinated marketing strategies with the common goal of conveying a specific need or desire within the consumer and the ability of a company's product or service to wholly meet that need.

I recommend: Spark Plugging explains what makes an advertising campaign successful so you can participate in the agency's planning process. Wise Geek gives more details on the elements of an advertising campaign.

CPA

CPA stands for cost per action. This phrase is interchangeable with CPL (cost per lead) or CPS (cost per sale). Basically, CPL means that a publisher charges your company so much for each individual who clicks on the ad at the publisher's Web site, which results in lead generation through a specific action (such as signing up for a quote or making a purchase through your Web site).

I recommend: Visit CX Digital Media for more details about CPA.

FEATURED LISTINGS
Online Advertising Directory
Leadtail makes it easy to search, compare, and buy online advertising. Search and compare 1,700+ ad networks and quality publishers in seconds!
Predict Advertising Effectiveness
Before spending millions on advertising, build a brand model that highlights what matters most to your customers.
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Advertising Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
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Training for Jobs in Advertising Agencies

Advance your career with training for advertising agencies.
Advertising companies are always looking for talented, fresh faces to join their team of experts. To land one of the many jobs at advertising firms, you need to get the proper training and build a resume of clips and experience that you can bring to the advertising agency. Successful ad professionals bring a combination of formal training and on-the-job marketing ad agency training.There are a number of schools that provide ... Read more

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