Aptimus, Inc. - APTM- Profile

Aptimus, Inc.. The Group's principal activity is to provide online marketing solution that enable marketers to reach targeted audiences with specific promotional offers through Internet. The Group operates through its database configuration and software platform, Dynamic Revenue Optimization network. This network presents consumers with relevant offers geared to their immediate interests, allowing marketers to reach consumers with the right offers when they are most likely to respond. Through this network, the Group generates sales leads, creates product awareness and initiates consumer purchases through multiple online marketing vehicles, including free and trial offers, banner advertising, e-mail newsletter sponsorship and others. It distributes advertisements for direct marketing advertisers across a network of third-party Web sites and Group-owned and licensed email lists. The Group operates in the domestic market. On 20-May-2005, it acquired a division of Adfinis LLC. Provides online marketing solution for marketers to reach targeted audiences through Internet